Art Supporting Activity
Shiseido’s corporate support of arts and culture (so called “Mecenat” activities) can be traced all the way back to the 1919 founding of the Shiseido Gallery. From the beginning this gallery has offered an open venue in which up-and-coming artists can present their works, helping to push them out into the world and into public view, contributing to creating beauty in lifestyle culture in the process.
Because Shiseido’s co-sponsorship support of arts and culture ever since has been underpinned by the essential ideal of “cultivating and creating new beauty,” its exhibitions have generally focused on contemporary art, including performance art and dance, always embracing the diversity of artistic expression happening at any given time.
Further, Shiseido has always valued the connections it forges with artists, supporting them not only while they are exibiting at the Shiseido Gallery, but also afterwards, building enduring, ongoing relationships that are not limited to a single instance.