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Sustainability

Shiseido Life Quality Beauty Seminar

These activities began in 1949 as a “Special Beauty Class” that taught students planning to graduate from high school how to use cosmetics properly, in order to maintain an appearance appropriate for working professionals.
Ever since then for over 60 years, we have held seminars throughout the country to help maintain and improve the quality of life according to the participants’ needs and objectives with the hopes of making all consumers beautiful.

Since July 2013, we have held fee-based seminars on how to maintain an appearance appropriate for an adult and on solutions to the issues of a super-aged society through the "Power of Makeup" as sustainable activities. In addition, as social contribution activities, we offer appearance maintenance classes at facilities and schools for persons with disabilities.
Now we are mainly holding the following seminars throughout Japan.

Seminar Name Participants Venue
Beauty Lessons Job-seeking students and working professionals (new recruits, employees, executives, etc.) Educational institutions, companies, etc.
Beauty Class for a Healthy Life *1 Healthy elderly and elderly in need of care Medical institutions, care-related facilities, local governments, etc.
Cosmetic Therapy Lesson *2 People who have contact with the elderly (medical/care staff, volunteer staff, citizens, etc.) Held at Shiseido offices
Social Contribution Activity Appearance Maintenance Class Persons with disabilities Facilities for persons with disabilities, schools for special needs education, etc.

*1 Cosmetic activities where Shiseido specialists visit facilities and provide group lessons.

*2 Lessons on cosmetic therapy skills to maintain and improve mind and body functions by applying cosmetics.

Beauty Lessons

Beauty Lessons

Beauty Class for a Healthy Life

Beauty Class for a Healthy Life

Social Contribution Activity Appearance Maintenance Class

Social Contribution Activity Appearance
Maintenance Class

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