Protection of Intellectual Properties
The Shiseido Group acknowledges the intellectual property activity as the important activity for increasing the brand value and creating innovation. By eyeing their potentials, acquiring new intellectual properties, properly protecting and utilizing them in the entire Group, we will enhance the Shiseido Group's competitiveness in marketing and technology. We also respect others' intellectual property and make sure that all the members in the company acknowledge its importance.
Further, we will ask our business partners to thoroughly follow the same by stating the measures concerning the protection of intellectual property and confidentiality in "The Shiseido Group Supplier Code of Conduct".