1. Home
  2. Sustainability
  3. With the Earth
  4. Initiatives to Conserve Biodiversity

Sustainability

Initiatives to Conserve Biodiversity

All Shiseido products derive from the bounty of the Earth. It is critical that we conserve this bounty in the form of biodiversity so that we can continue to make use of it in the future. We must be aware that we are benefiting from the bounty of the Earth when we create products, and we must strive to conserve it in all its forms throughout the product life cycle. Shiseido places the conservation of the Earth's bounty at the core of its environmental activities, and we have put forth a statement of this policy entitled "Biodiversity at Shiseido."

Camellia Planting and Conservation Volunteer Activities in the Goto Islands, Nagasaki Prefecture

The Outline and Objective of the Activities

Shiseido promotes camellia planting and conservation activities at the abandoned farmlands of the Goto Islands in Nagasaki Prefecture, the production site of raw material for the hair care brand "TSUBAKI." Due to the aging of the population in this area, abandoned farmlands are becoming a social issue. As Shiseido aims at sustainable and socially responsible raw material procurement, we achieve this through protecting and growing camellias in collaboration with the local residents. In September 2017, 40 employee volunteers and their families, mostly from the Kyushu area, planted 80 young trees of Camellia japonica L. on a plot of land of 0.07 ha. Also, this year we picked camellia’s fruit for the first time. A total of 310 employee volunteers have participated in this activity from its start in 2011 till 2017, having planted approximately 580 trees up to date.
Through cooperation with the local community we are able not only to produce high-quality camellia oil but also to deepen the employees’ understanding of sustainability.

Period

April 2017 through March 2020 (third term)

Location

Shin-kamigoto town, Minamimatsura-gun, Nagasaki prefecture

Organizers

Shiseido Company, Limited; Shin-kamigoto town

After the adoption of sustainable development goals (SDGs) by the United Nations General Assembly in 2015, various companies, organizations, and other entities are centering their activities on sustainable development. Shiseido aims to realize one of the SDGs, “Sustainably manage forests,” and supports sustainable procurement of camellia oil through the protection of forests, in the hope to achieve a balance of sustainable agriculture and business growth.

SDGs Targeted by the Present Activity

Goal 15: Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests

Results as of 2017

Area of abandoned farmland cultivated into a camellia forest: 0.07 ha

Group photo

Group photo

Planting the trees

Planting the trees

Environmental Conservation Activity Support on Yonaguni Island, the Production Site of the Raw Ingredient for Chou-mei-sou

All of the chou-mei-sou used in the "Shiseido Chou-mei-sou" brand products (drink, tablet, and powder) is the raw material produced on Yonaguni Island in Okinawa prefecture. Shiseido has been supporting the environmental conservation activities on Yonaguni Island since fiscal 2013 and contributes part of the sales to the environmental conservation activities to protect nature-rich Yonaguni Island.
There are a number of valuable animals and plants on Yonaguni Island, including endangered and endemic species. However, their numbers are declining. Therefore, we have begun the activities to learn/protect/communicate the rich natural environment and valuable ecosystem of Yonaguni Island in cooperation with the Yonaguni Itonami Network* and the Yonaguni Board of Education. We began with preparing "Yonakama Zukan", which is the first publication to contain the 137 types of animals and plants on the island, with the aim of creating a driver to learn about the valuable animals and plants. We distributed the book to each child of the island and the total of 800 households.

We are also removing the alien plant Eichhornia crassipes, which is overgrown along Tabaru River, the major river on the island. It was originally introduced to purify water, but it is overgrown now so much that it covers the water surface, presenting a risk to native animals and plants. Therefore, we removed approximately 50 two-ton trucks of Eichhornia crassipes in May of 2014 with the aim of gaining back the original environment. Thanks to this work, light now shines through the water, and algae grow on the riverbed. The work has led to environmental improvement, as seen in the example of a number of aquatic organisms being observed.
Shiseido will continue promoting the activities to protect the rich natural environment for the future along with the people of the Yonaguni Island.

* Yonaguni Itonami Network
Organization established mainly by the Yonaguni town office with the aim of capturing various activities rooted in the island, such as the nature, history, culture of the Yonaguni Island and promoting the activities to hand them down to the next generation.
of Yonaguni Island and promoting activities to hand them down to the next generation.

Yonakama Zukan

Yonakama Zukan

Removing 'Eichhornia crassipes' along Tabaru River

Removing Eichhornia crassipes along Tabaru River

Shiseido Held the 10th Tree-Planting Activity in Gansu, China

In 2008, Shiseido launched a 10-year tree planting program in the city of Lanzhou in China's Gansu Province.

On Thursday, April 13, 2017, the last year of this project, a total of 118 persons including volunteer employees and staff from the Shiseido Group and business partners participated in the 10th tree-planting activity and planted young trees of oriental arborvitae.

There were some employees who have participated in this project 3 times or more, and even those participating for 10 consecutive years. They shared their opinions, such as "When I came to Lanzhou City for the first time in 2009, there were no trees but brown, bare mountain surface and I was shocked by the scenery. I’m so glad to see our trees growing and the mountain becoming green now" and "I’m very proud that we are planting not only young trees but also the hope and expectation for the future."

The total number of young trees planted by the Shiseido Group since 2008 has now exceeded 100,000, and their establishment rate has reached about 88%.

The Shiseido Group will contribute to Chinese society’s development also in the future, by actively participating in activities for environmental conservation and the realization of a sustainable society in China.

Location Lanzhou City, Gansu Province, China
Planting area Approx. 56 ha
Number of trees Approx. 120,000 (April 2008 to April 2017)
Program duration Approx. 10 years
Tree-planting activity

Tree-planting activity

 Planting each tree with care

Planting each tree with care

Smiles watching the planted young trees

Smiles watching the planted young trees

Volunteers Plant Mangrove Trees in Thailand

Shiseido Thailand Co., Ltd. has been continuing with its mangrove planting activity throughout Thailand since fiscal 2008.

On November 24 of 2017, the 9th year of the activity, 41 local employees planted approximately 500 trees in a mangrove forest of the Nature Education Center, the Quartermaster Department Royal Thai Army (QMRTA) in Samutprakarn Province near Bangkok. After tree planting, we also collected the garbage on the beachside nearby.

Participants shared their voices, such as “We planted the saplings with care today. With good heart of everyone, hand by hand, we can make our environment more beautiful. We would like to continue these activities every year.“

Shiseido Thailand Co., Ltd. will continue with its environmental conservation activity with the hopes of handing down the beautiful natural environment to the future generations.

Commemorative photo of all the participants

Commemorative photo of all the participants

Planting each tree carefully

Planting each tree carefully

Environmental Responsiveness of Shiseido Ginza Building

As the headquarters on the Namiki Dori Street (Ginza, Tokyo) were reconstructed in the fall of 2013, Shiseido conducted biological investigation to study animals (including birds and insects) living in the greens in the areas near the Ginza district, in order to design a building in harmony with the local ecosystem by providing green space on the rooftop and thus contribute to the community of Ginza.

This investigation was conducted in cooperation with Takenaka Corporation and Regional Environmental Planning Inc.
The investigation results showed that the Ginza district had a small animal population with a small number of types of animals. On the other hand, it was confirmed that in the neighboring large greens such as Hibiya Park and Hamarikyu, there was a large animal population and they are breeding and foraging. From these results, we found that if we had green space on the rooftop of the new headquarters building, that could be a stopping point for birds and insects, thus we could contribute to the biodiversity-friendly community development.

Trees within the premises of the building have been selected based on the investigation results. We have also established a zone in "Shisei Garden" on the rooftop in which plants used as cosmetics raw materials are grown, and we utilize the area for employees to truly feel and learn the importance of the bounty of the Earth.

Shisei Garden

Shisei Garden

Research on KODA

Shiseido has discovered through conducting joint research*1 with Sumitomo Forestry Co., Ltd. that KODA (α-Ketol-OctadecaDienoic Acid), which is a new type of natural plant fatty acid with the stimulatory effect of activating flower initiation (process of flower formation), has a stimulatory effect on rhizogenesis (root formation) of cuttage. Application of this effect has significantly increased the propagation rate of Somei-yoshino cherry trees through cuttage, for which root formation was previously considered unstable.

Subsequently, together with Sumitomo Forestry, Shiseido has succeeded in the propagation of successor saplings originating from camellia trees that are over 300 years old at Reikan Temple in Kyoto as well as 350 years old Camellia Sasanqua trees at Ankokuron Temple in Kamakura city that were in danger of dying due to decay. The stimulatory effect of KODA on rhizogenesis has contributed to preventing the loss of a "diversity of species" from a biodiversity perspective.

Research on KODA started with developing cosmetic ingredients through plant tissue cultures. We are now researching in the joint project*2 on the development of flower initiation control technology of fruit trees. In addition, various research into KODA is currently underway in such areas as agriculture in which yields are declining due to global warming. The technology is expected to contribute to the improvement of the situation.

Stimulatory effect of KODA on rhizogenesis of cuttage of Somei-yoshino

Stimulatory effect of KODA on rhizogenesis of cuttage of Somei-yoshino

The partners won the 18th Chemical and Bio Technology Prize for their discovery of KODA.

  • *1Joint research project ("Enhancement of CO2 sinks by improvement of afforestation technology in tropical forests") funded by the Environment Research & Technology Development Fund administered by the Ministry of the Environment
  • *2Joint research project ("Development of flower initiation control technology of fruit trees using KODA") supported by a grant-in-aid from the Research and Development Program for New Bio-industry Initiatives
  • Google+
  • Facebook
  • Twitter
Priority Activities Theme
Initiatives by Stakeholders
Special Contents
Recommended contents
Pick Up Group brandsMore

News