1. Home
  2. Sustainability
  3. With the Earth
  4. Environmental Communication

Sustainability

Environmental Communication

Awards

Clé de Peau Beauté LA CRÉME n Wins Award at “Japan Packaging Contest 2016”

In August 2016, Clé de Peau Beauté LA CRÉME n (target_blank) received the “Accessible Design Packaging Award”*1 at the “Japan Packaging Contest 2016”*2.

Refills for LA CRÉME n, a Clé de Peau Beauté cream, were first released in January 2011. In February 2016 the refill package was redesigned using a new refill mechanism developed to make it even easier to refill containers.
With the new refill replacement method, the product container’s cap is removed and the container is placed on top of the new refill container. Pushing down causes the used refill to pop up so that it can be removed. The new refill container is then lined up and pushed down into the product container, completing the process.

See this video(target_blank) for the details.

In addition to developing and introducing this new refill mechanism that enables anyone to easily refill containers, its launch also reduced the amount of plastic used by roughly 73% compared with the original product container. Vapor deposition used on the interior of the product container together with the container’s polyhedral shape reflect the concept of LA CRÉME n: skin radiant from within. Features such as these led to the selection of LA CRÉME n as the award winner.

*1 Award presented for package designs featuring universal design, accessible to the elderly and those with disabilities, and which also improve usability for able-bodied users.

*2 “The Japan Packaging Contest” (held by the Japan Packaging lnstitute) is Japan’s largest contest for superior packaging designs and packaging technologies. It presents awards in three categories: the Japan Star awards (12 awards), the Packaging Technology awards (6 awards), and the Packaging Department awards (13 awards). The “Accessible Design Packaging Award” is one of the Packaging Technology awards, and is the second highest award, surpassed only by the Japan Star awards.

Clé de Peau Beauté LA CRÉME n

Clé de Peau Beauté LA CRÉME n
original container (left) and refill (right)

“Accessible Design Packaging Award” plaque

“Accessible Design Packaging Award” plaque

Awards Received
Month/Year Award Organizer Reason for award
April
2000
Minister for Environment Award of the 9th Grand Prize for the Global Environment Awards The Fuji Sankei Group Continuous environment improvement activities based on “Shiseido Global Eco Standard”
April
2002
Minister of Education, Culture, Sports, Science and Technology Award of the 11th Grand Prize for the Global Environment Awards The Fuji Sankei Group Establishment of a recycling system for used glass bottles for cosmetic products
February
2004
Encouragement Award for Environmental Reporting of the 8th Environmental Communication Awards Ministry of Environment and the Global Environmental Forum The contents of the CSR Reports
June
2009
Logistics Award of the Japan Packaging Contest 2009 The Japan Packaging Institute Resource-saving packaging with 10-sided cardboard boxes
May
2010
The 18th Chemical/Biotechnology Prize The Chemical/Bio Tsukuba Foundation Research on the “Discovery and Development of the Physiological Effects of KODA (α-Ketol-OctadecaDienoic Acid)”
June
2010
Cosmetics Packaging Award of the Japan Packaging Contest 2010 The Japan Packaging Institute Use of polylactic acid containers for URARA hair cleansing products.
June
2010
Cosmetics Packaging Award of the Japan Packaging Contest 2010 The Japan Packaging Institute Reduction of CO2 emissions by introducing Soka Mocka compressed cotton balls to improve the volumetric efficiency during transportation and storage
December
2010
"The 2010 New Jersey Governor's Environmental Excellence Awards" Clean Air Section The state of New Jersey (USA) Introduction of a photovoltaic power system at Shiseido America, Inc.
June
2011
Cosmetics Packaging Award of the Japan Packaging Contest 2011 The Japan Packaging Institute Reduction of plastic use by adopting refill containers for ELIXIR WHITE Reset Brightenist Cream
June
2011
Appropriate Packaging Award of the Japan Packaging Contest 2011 The Japan Packaging Institute Reduction of plastic use by adopting refill containers for HAKU Melano Focus W
September
2011
1st Biomass Product Popularization and Promotion Achievement Award Japan Society of Biomass Industries Adoption of cosmetic containers made from sugarcane-derived polyethylene
October
2011
Good Design Award 2011 The Japan Institute of Design Promotion Environmentally friendly container designs of Clé de Peau Beauté and HAKU Melano Focus W products
February 2012 2nd Kanagawa Global Warming Prevention Award (Greenhouse Gas Reduction Technology Development Category) Kanagawa Prefecture Development of low-energy emulsion manufacturing process
February
2012
Award of Excellence (Environmental TV Commercial Category) of the 15th Environmental Communication Awards Ministry of the Environment and the Earth, Human and Environment Forum Corporate commercial, "Finger Energy version"
April
2012
The Japan Federation of Printing Industries Chairman's Award of Japan Packaging Competition 2012 (JPC Exhibition) The Japan Federation of Printing Industries Adoption of containers made from sugarcane-derived polyethylene for its SUPER MiLD products
April
2012
Japan Business Federation Chairman Award of the 21st Grand Prize for the Global Environment Awards The Fuji Sankei Group Use of camellia oil produced in the Goto Islands in its products and planting and conservation of Japanese camellia trees, whose seeds are used to make the oil
June
2012
President of Japan Marketing Association Award of the Japan Packaging Contest 2012 The Japan Packaging Institute Adoption of containers made from sugarcane-derived polyethylene for its SUPER MiLD products
December
2012
2012 Environment Minister's Award for Global Warming Prevention Activity Ministry of the Environment Development of low-energy emulsion manufacturing process
February
2013
Award of excellence (Industrial Use Category) of the 2012 Cogeneration Grand Prix The Advanced Cogeneration and Energy Utilization Center Japan Energy-saving activity through the introduction of a highly-efficient warm water utilization system at Kuki factory
August
2013
Transport Packaging Award of the Japan Packaging Contest 2013 Japan Packaging lnstitute Development of shipping boxes for "watashi+" online shop
August
2013
Appropriate Packaging Award of the Japan Packaging Contest 2013 Japan Packaging lnstitute Adoption of refill containers made from sugarcane-derived polyethylene for ELIXIR SUPERIEUR, ELIXIR WHITE products
August
2013
Toiletry Packaging Award of the Japan Packaging Contest 2013 Japan Packaging lnstitute Adoption of refill containers made from sugarcane-derived polyethylene for Shiseido Medicated Hand soap
November
2013
CDP "Climate Disclosure Leadership Index" CDP Selected as an excellent company in the study regarding information disclosure on climate change conducted with 500 Japanese companies
August
2014
Japan Package Design Association Award of the Japan Packaging Contest 2014 Japan Packaging lnstitute Environmentally friendly container designs of Clé de Peau Beauté concentré illuminateur
October
2014
CDP
"Climate Performance Leadership Index"
CDP Selected as an excellent company for its activities to reduce GHG emissions and mitigate climate change risks based on CDP’s survey on climate change response conducted with 500 Japanese companies
December
2014
“LCA Society of Japan Encouragement Award” of 11th LCA Society of Japan LCA
Society of Japan
Sales activities of “Awafuru Eco Soap”, which is an amenity for hotels with considerations for the environment.
August
2015
Cosmetics Packaging Award of the Japan Packaging Contest 2015 Japan Packaging Institute Reduction of plastic use by adopting refill containers for two Clé de Peau Beauté SYNACTIF serums for daytime use
August
2016
Accessible Design Packaging Award of the Japan Packaging Contest 2016 Japan Packaging lnstitute Development of new refill replacement mechanism for Clé de Peau Beauté LA CRÉME n
August
2017
Technical Packaging Award of The Japan Packaging Contest 2017 Japan Packaging lnstitute Using mechanically recycled PET:SEA BREEZE Body Shampoo A Cool & Deodorant, SEA BREEZE Super Cool Body Shampoo S

Commitment to Society

In November 2008, Shiseido announced its participation in Caring for Climate, a climate change initiative also being spearheaded by the Global Compact, and declared to the world its commitment to pursuing environmental activities in business activities while also supporting and actively taking part in global initiatives related to climate change.

In Japan, Shiseido became the first company in the cosmetics industry to be certified as an "Eco-First Company" in March 2009 and made a declaration of its activities to be carried out in accordance with the Eco-First Commitment. And in response to the revision of the terms issued (in September 2010) by the Ministry of the Environment, Shiseido declared the new environmental conservation effort target as the "Eco-First Commitment" in May 2012 and was re-certified. In addition to reporting on the progress of future initiatives to the Minister of the Environment, we will make relevant information available regularly on our website and by other means.

About the Eco-First Program

The Eco-First Program was created by the Ministry of the Environment in April 2008 to "encourage leading companies in each industry to redouble their environmental protection activities by having them make a commitment to the Minister of the Environment concerning their environmental protection initiatives such as measures geared to combat global warming, reduce waste, and spur recycling." Certified companies are permitted to use the Eco-First Mark in publications and advertising.

Eco-First Mark

Eco-First Mark

Shiseido's Eco-First Commitment

  1. 1.We will proactively promote environment responsiveness of our products by also focusing on the 3 Rs (reduce, reuse, recycle) of containers and packaging.
  2. 2.We will proactively work on the conservation of the blessings of the Earth which are the sources of value making.
  3. 3.We will engage actively in providing environmental education to our employees to foster human resources that may contribute to the conservation of the blessings of the Earth.
  4. 4.We will proactively promote efforts to prevent global warming.

Other Activities

Environmental Education in Collaboration with the Local Community

Environmental Study Session Held in Shiseido Ginza Building’s Roof Garden

On Wednesday, October 5, and Monday, October 24, 2016, 25 nursery school students and four second graders from nearby schools were invited to take part in environmental study sessions in the “Shisei Garden*” on the roof of the Shiseido Ginza Building.

The nursery school students observed the plants, walked around the garden, plucked leaves that they liked, and observed differences between them, such as their colors, shapes, and smells. The elementary school students, who visited as part of a field trip, enjoyed various new experiences, such as taking seeds from a cotton tree, cutting a piece of sugar cane with scissors and tasting it, and crushing camellia seeds with a hammer, placing them in an oil mill and extracting their own camellia seed oil.

The nursery school students were surprised at the existence of a roof garden in Ginza, saying that they thought it was really interesting having a place with so many plants in the middle of the city, and that they wanted to see even more leaves. The elementary school students said they enjoyed the feel of the cotton from the cotton tree, which they touched for the first time, and that they were surprised that oil could be extracted from seeds. The event served as an excellent opportunity for them to learn about biodiversity and the relationship between nature and their day-to-day lives.

Shiseido is planning to continue environmental education in close collaboration with the community.

* The zone was made available on the roof of the Shiseido Ginza Building in Chuo-ku, Tokyo (completed in the fall of 2013) for cultivating plants used as the raw materials for cosmetics, and is utilized as a place of study where Shiseido employees can feel the importance of the earth’s blessings. (The place is not open to the public.)

Walking around the garden

Walking around the garden

Plucking leaves

Plucking leaves

Observing cotton

Observing cotton

Extracting oil

Extracting oil

Environmental Study Session Held at Kakegawa Factory

Shiseido’s Kakegawa Factory in Kakegawa City, Shizuoka Prefecture, offers every year a hands-on environmental study session for elementary school students in cooperation with Kakegawa City. Twelve children attended the 6th session held on Tuesday, August 8, 2017.

In the session, the children learned about Shiseido’s refillable containers and development of new materials, and its activities including planting and conservation of trees, as examples of the company’s environmental initiatives. Efforts for energy saving and waste reduction made by Kakegawa Factory were also presented. Then, to understand the wastewater treatment system, the children tried an experiment of checking water quality using a testing kit and saw the water purification process in which the factory’s wastewater is clarified through methods such as microorganism treatment.

Also, to learn about UV rays, they enjoyed making a UV Bead Strap, an ornamental strap decorated with beads, the color of which changes when exposed to UV light.

The children said, “In the water purification experiment, seeing the water color changing to pink and purple, I understood that the system purifies dirty water,” “I enjoyed observing the production process of cosmetics,” and “I am glad I found a lot of Shiseido’s good points.”

Shiseido Kakegawa Factory will continue to provide environmental education in collaboration with local communities.

Experiment of checking water quality using a testing kit

Experiment of checking water quality
using a testing kit

Children enjoyed making UV Bead Straps

Children enjoyed making UV Bead Straps

 
  • Google+
  • Facebook
  • Twitter
Priority Activities Theme
Initiatives by Stakeholders
Special Contents
Recommended contents
Pick Up Group brandsMore

News