Empower Beauty - Empower our people, Beauty of the society
Motivate and empower all people who make up our society.
Shiseido Life Quality Makeup
Cover makeup for people who have serious skin troubles such as birthmarks, dark spots, scars and burn marks, as well as appearance changes due to cancer treatment. This is the result of our efforts to realize "the power of makeup" to its fullest.
Collaboration with UN Women / Promotion of Gender Equality
Shiseido has signed an agreement with UN Women, making it the first Japanese company to commit itself to the promotion of gender equality in Japan. Through such efforts as awareness raising workshops on gender equality targeting young people, Shiseido aims to realize a society where all the people can live their own lives.
Empowerment of Rural Bangladesh Women
We offer halal-certified skincare products helping local women to improve their social status and gain healthy skin by changing their lifestyle.
Shiseido Life Quality Beauty Seminar
We conduct a variety of seminars throughout Japan, helping new graduates learn how to keep up an appropriate appearance as a working adult, suggesting solutions to issues of a super-aging society through the "power of makeup," and offering beauty lessons in facilities for persons with disabilities.