Customer Satisfaction and Product Safety
Shiseido is working to manufacture safe, reliable products and disseminate information with the aim of being consumer-oriented.
Promotion of Safe and Reliable Manufacturing
Shiseido's research and production activities to ensure consumers use our products with peace of mind
Excellent Services to Enhance Consumer Satisfaction
Shiseido’s counseling services to meet consumer needs and expectations by suggesting best products and beauty tips at the counters
Reflecting Consumer Feedback
We are strengthening our efforts to make the most of consumer feedback for product development and service improvement.
Universal Design Initiatives
We are working on developing products that can be used safely and comfortably by all consumers.
Information for Consumers
We ensure that the information and websites we offer reflect consumers' feelings and meet their needs.
Initiatives in Response to Animal Testing and Alternative Methods
Shiseido's initiatives aimed at eliminating animal testing in the development of cosmetic products