Initiatives in Response to Animal Testing and Alternative Methods
Initiatives towards Abolishing Animal Testing
Shiseido has established a safety assurance system based on alternative methods and has discontinued animal testing in cosmetics/quasi drugs that are developed in
April, 2013 or later. This excludes cases in which we must explain the safety to society.
We will continue to develop effective alternative methods in the future and proactively and sternly work with administrative agencies in various countries with the aim of establishing alternative methods as official methods (to be certified as official experimental methods according to laws and regulations of various countries/regions).