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Sustainability

Employee-led Social Contribution Activities

Social contribution activities by the Shiseido Group employees are mainly the “Mirai Tsubaki Activities” performed by the whole group, and the “Social Contribution Club” in Japan.
Mirai Tsubaki Activities is a social contribution activity in which all the employees in the Shiseido Group throughout the world have been participating from FY2012, the 140th anniversary of Shiseido’s foundation. By performing the activities that employees have formulated and planned themselves, we return our gratitude to consumers and society that have supported Shiseido until today.

The Social Contribution Club was voluntarily established by employees in Japan in 2005. Its activity programs vary from Shiseido Camellia Fund to donations for disaster-affected areas, Volunteer Activity by Collecting Various Items, TABLE FOR TWO (TFT) and Volunteer Menu.
A paid-leave system named Social Studies Days* supports employees who do voluntary activities during working hours on weekdays. We aim to establish a company climate in which “each and every employee possesses a perspective for social issue solutions and an opportunity to voluntarily consider and take action,” and utilize in daily work and activities the findings and knowledge obtained through social participation and taking a broader view. We believe these efforts will lead us to the creation of greater value.

* A system that allows employees to participate in social contribution activities instead of coming to work for up to three days a year.

Shiseido Camellia Fund

Shiseido Camellia Fund is a social contribution activity promoted through donations made by Shiseido Group employees and friends of the company to support the activities of NPOs and NGOs that aim to resolve social issues. Since its establishment in 2005 to 2017, a total of 267,995,869 yen has been donated to the organizations that we support.
Shiseido Group employees who support the cause participate in this initiative by saving money in the unit of 100 yen from their monthly salary, and retirees of the company also participate by transferring money in the unit of 1,000 yen.
Volunteer employees operate the Fund as steering committee members, conduct PR activities and hold an event named Open Café to introduce the activities of the recipient NPOs and NGOs. Also, they hold a review meeting every year to assess support contents of each organization and select new organizations to support.

Review meeting in 2017 Presentation given by JOICEP

Review meeting in 2017
Presentation given by JOICEP

Donations for Disaster-affected Areas

We donated a total of 59,286,960 yen to disaster-affected areas around the world from 2004 to 2017. The combined goodwill of each of our employees and company friends has a tremendous impact.

Letter of Aappreciation from Japan Platform, an Authorized NPO

Letter of Appreciation from Japan Platform, an Authorized NPO

Organizations and activities supported by the Camellia Fund in FY2018
Areas Supported organizations Support activities of the Camellia Fund
Women/Child All Japan WOMEN’S SHELTER NETWORK All Japan WOMEN’S SHELTER NETWORK Activities to eradicate domestic violence; shelter abused women, mothers and children; and support their rehabilitation.
Save the Children Japan (target_blank) Save the Children Japan Support for developing countries where one in 20 babies do not survive to five years of age.
Japanese Organization International Cooperation in Family Planning (JOICFP) (target_blank) Japanese Organization International Cooperation in Family Planning (JOICFP) Support for activities to protect the lives and health of pregnant women in Zambia.
Next Generation SHISEIDO SOCIAL WELFARE FOUNDATION SHISEIDO SOCIAL WELFARE FOUNDATION Assistance for foster children and children living in nursing homes for their access to higher education.
Japanese National Network of Xeroderma Pigmentosum (XP) Japanese National Network of Xeroderma Pigmentosum (XP) Support for children suffering from Xeroderma Pigmentosum (XP), a skin disease that becomes severer with UV rays exposure.
JAPAN TEAM OF YOUNG HUMAN POWER (JHP) (target_blank) JAPAN TEAM OF YOUNG HUMAN POWER (JHP) Activities to build schoolhouses and sanitary toilets in Cambodia to support the future of young people.
Environment World Wide Fund for Nature (WWF Japan) (target_blank) World Wide Fund for Nature (WWF Japan) Support for the forest restoration and coexistence of wild animals and humans in Indonesia.
The NATURE CONSERVATION SOCIETY OF JAPAN (target_blank) The NATURE CONSERVATION SOCIETY OF JAPAN Support for nature conservation activities and the preservation of the habitats of endangered species in Japan.
Support for Disaster Areas JAPAN PLATFORM (target_blank) JAPAN PLATFORM Continuous support for the reconstruction of areas affected by the Great East Japan Earthquake.
Health Japan Cancer Society (target_blank) Japan Cancer Society Support for cancer awareness activities, cancer patients and their families.

TopicsFY2018 recipient organizations have been selected

Camellia Fund held a review meeting at Shiseido Shiodome Office on September 4, 2017 and selected the FY2018 recipient organizations.

Presentations during the review meeting
Review meeting
Presentation given by JAPAN TEAM OF YOUNG HUMAN POWER (JHP)

■List of FY2018 Camellia Fund recipient organizations (10 organizations)■
(1)   All Japan WOMEN'S SHELTER NETWORK
(2)   SHISEIDO SOCIAL WELFARE FOUNDATION
(3)   Japanese National Network of Xeroderma Pigmentosum (XP)
(4)   WWF Japan
(5)   Save the Children Japan
(6)   The NATURE CONSERVATION SOCIETY OF JAPAN
(7)   JAPAN PLATFORM
(8)   Japanese Organization for International Cooperation in Family Planning (JOICFP)
(9)   JAPAN TEAM OF YOUNG HUMAN POWER (JHP)
(10) Japan Cancer Society

Topics13th year to support XP patients with Shiseido sunscreen products

In March of 2017, we provided sunscreen products, including the Shiseido brands “ANESSA” and “2e”, “SUNMEDIC” sold by the group company Shiseido Pharmaceutical Co., Ltd., and “Avene” sold by PIERRE FABRE JAPON CO., LTD., to 92 xeroderma pigmentosum (XP) patients.

XP is a progressive disease which causes serious sensitivity toward sunlight and neurological problems due to the fact that it inhibits the function to repair genetic damage.
Since this disease has a high probability of quickly developing into skin cancer after skin exposure to UV rays, XP patients must not only apply sunscreen to skin but also wear UV-protective clothes.

Since 2005, we have been providing products to XP patients who wish to use Shiseido sunscreen products and delivering their desired products through the “Japanese National Network of Xeroderma Pigmentosum (XP)” once a year. 2017 was the 13th year of the activity.

Patients’ families have shared their voices, saying “UV reduction cream is a very important and necessary item that protects the sensitive skin of children with XP from UV rays and skin cancer throughout the year. We would like to express our sincere appreciation for letting the children use your products with peace of mind. We will spend our days with our children, thanking you for your warm support.”

Thank-you message cards from children suffering from XP

*Shiseido began its support activities for XP patients in 2000 as part of social contribution activities and has been promoting various initiatives, such as seminars for patients’ families (how to use sunscreen products), childcare activities for XP patient children through employee volunteer work, hosting national conferences funded by the Camellia Fund, etc.

TopicsSmall but hearty gifts from Shiseido employees for child patients with XP serious disease
- UV seminars held as part of our social contribution activities

The 3rd national conference of the Japanese National Network of Xeroderma Pigmentosum (XP) was held at Aichi Health Plaza (Aichi Pref.) for two days on October 15 and 16, 2016, in which 10 Shiseido Group employees participated to do volunteer activities such as:
(1) Consultation by Beauty Consultants on effective use of sunscreen products, skin concerns, etc.
(2) Lectures on “UV damage to the skin and latest information on sunscreen products” by researchers in charge of suncare product development.
(3) Time to play with XP child patients and their brothers and sisters.

In 2000, as part of the social contribution activities, Shiseido began providing support for patients with Xeroderma Pigmentosum (XP), a serious skin disease with a high probability of developing into skin cancer or progressive neurological disability after skin exposure to UV rays. Every year since 2005, Shiseido has been offering its sunscreen products (ANESSA, 2e, SUNMEDIC, Avene, etc.), which are essential to protect the children from UV rays.

Also, we continuously support the patients through the “Camellia Fund,” voluntarily organized by Shiseido’s employees and friends of the company.

Personal counseling by Beauty Consultants in Chubu branch office

Personal counseling by Beauty Consultants in Chubu branch office

Presentation by Shiseido’s researcher in charge of sunscreen product development

Presentation by Shiseido’s researcher in charge of sunscreen product development

Other Activities

Efforts of "TABLE FOR TWO"

TABLE FOR TWO. This is an effort representing a concept that we, who live in advanced countries, share a table with children in developing countries beyond time and space. Our placing an order for one designated healthy meal delivers a meal to one child through TABLE FOR TWO International (TFT), a specified non-profit corporation.
Expressing sympathy with the idea of TFT, Shiseido has implemented the initiative since July 2009. As of 2017, the initiative is being implemented at our Shiodome Office and Global Innovation Center.
In June 2017, TFT gave us a certificate of appreciation praising our annual contributions to the activity as a Silver Supporter company.
In Japan, about 700 companies, schools and other organizations are engaged in TFT activities and make efforts in their own way to develop TFT menus or to make the activity better known by their cafeteria users. In that sense, the TFT secretariat conducts a unique event named the TFT general election to broadly spread the activity’s best practices.
At the 2nd general election hosted by TFT in July 2016, Shiseido nominated itself for the Menu Category with its original “Melty-Egg Rice Omelet with Starchy Clam Sauce.” We won the second prize, losing the first by a margin of only one vote, and received a certificate of commendation.
Providing meals for children in developing countries enhances not only their physical growth but also their awareness of the joy of learning and their steady motivation for studying. We will continuously support TFT activity, through which we can contribute to society just by having a meal.

Certificate of appreciation received from TFT secretariat

Certificate of appreciation received from TFT secretariat

Came second in the Menu Category of the general election.

Came second in the Menu Category of the general election.

TopicsDeliciously arranging preserved food! Social contribution through “food”

On November 26 (Thu), 2015, we held the “Let’s eat preserved food in a delicious manner” fair. In this fair, we arranged and offered preserved food for emergency, with less than 1 year before the expiration date, as TFT menus with the cooperation of LEOC Co., Ltd., the company commissioned to operate the cafeteria in the Shiodome Office.

Due to the fact that preserved food, stored in preparation for disaster, must be replaced when the expiration date approaches, Shiseido proactively aims to utilize preserved food in order to “effectively utilize food resources”, “consider the environment”, and “contribute to society”.

We held the first fair in July. This time, which was the 5th time for us to hold the fair, we offered 2 preserved food menus to 143 employees. In every fair, we commit to deliciousness and try to create menus that are also fun to look at. This initiative helps us support school meals for children in developing countries. We also offered the preserved food, which was used in the menus, as well as recipes as souvenirs to employees who tried the menus so that they would apply the recipe to preserved food at home. Through these initiatives, we aim to also raise awareness toward disaster prevention.

Employees who tried the menus shared their voices, such as “It was so well-cooked and delicious that I almost couldn’t tell it was preserved food”, “I want to try making it as per the recipe soon”, and “I’m glad that I was able to cooperate with effective use of food and donation”. Dietician Mr. Ono of LEOC Co., Ltd., who comes up with new menus each time, shared his comment: “Through trial and error, I tried to reduce the dry texture of preserved rice and come up with the kind of menus that people would find delicious and enjoy”.

The total number of meals consumed was 608, and a total of 12,160 yen was donated to support the meals of TFT.

  • Note: Part of the preserved food is also provided to “Second Harvest”, which is a food bank, and is delivered to children in orphanages and shelters for domestic violence victims, etc.
Preserved food arrangement menu “Shrimp cream risotto with soft boiled egg”

Preserved food arrangement menu “Shrimp cream risotto with soft boiled egg”

Handing out preserved food and recipe souvenirs

Handing out preserved food and recipe souvenirs

Volunteer Activity by Collecting Various Items

Since 2005, Shiseido has been engaged in a company-wide activity to support women, mothers and expectant mothers and to offer educational support to children in developing countries by collecting used stamps and miswritten postcards.
We work on the activity throughout the year and run campaigns twice a year in summer and winter.
Collected used stamps and miswritten postcards will be turned into cash and will be used for various purposes in developing countries, including the shipping cost for recycled bicycles as well as the rescue activities for mothers and babies through the Japanese Organization for International Cooperation in Family Planning (JOICFP), and Darunee Scholarship Fund to support children in need in Thailand, Laos, Cambodia, Vietnam and Myanmar through the Education for Development Foundation (EDF).
We have supported 114 children to attend schools as of August 2017.
In 2018, we plan to help one child (a junior high school student living in Laos) attend school.

Collection box

Social Studies Days

Since 1993, Shiseido's Social Studies Days Program has allowed employees to participate in social contribution activities instead of coming to work for up to three days each year. A total of 53 days were utilized under this system in fiscal 2014, with 47 participants taking this time to hone their skills for volunteer and social contribution activities, to donate blood and to register as donors.

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