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Sustainability

Empowerment of Rural Bangladesh Women

Since FY2011, Shiseido has been promoting the activity for rural Bangladesh women to improve their social status and support their success.
This activity is an initiative aiming to not only conduct business but also resolve the concerns and social issues of the women who live in the rural areas of Bangladesh by utilizing the know-how owned by Shiseido. In September 2015, the activity was selected as a model activity of the “Business Call to Action (BCtA) (target_  blank)” led by United Nations Development Programme (UNDP) (target_  blank). Shiseido is the first Asian cosmetics company to receive this recognition.

BUSINESS CALL TO ACTION
[External links]
PDF Shiseido News Release[ PDF : 232KB ]
BCtA News Release (target_ blank)
PDF “Preparatory Research for a Project to improve the Living Standard of Rural Women in Bangladesh through Skincare Products Executive Summary” (Japan International Cooperation Agency)[ PDF : 1.37MB ]
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