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What is Shiseido Sustainability?

Vision and Values

Our mission is to inspire a life of beauty and culture. This is the basis for our goal of achieving a sustainable society that makes people happy through beauty.

The Shiseido Group’s Sustainability Strategy

Looking ahead to the next 100 years and beyond, the Shiseido Group intends to grow with society as a global beauty company that stakeholders worldwide need and support.
It is critical to Shiseido’s sustainable growth to take proactive initiatives that resolve social and environmental issues, particularly the Sustainable Development Goals (SDGs) adopted by the United Nations, and realize a healthy society over the long term.
The Shiseido Group’s sustainability strategy is a growth strategy both for solving social and environmental problems and for business expansion.

Sustainability Strategy Overview

Sustainability Strategy Overview

Focus Areas and Key Activity Themes

The Shiseido Group’s goal is to achieve a sustainable society that delights people through beauty. In this society, sustainability is crucial for consumers, for the society to which they belong, and for the global environment, which supports people’s lives. Our sustainability strategy therefore focuses on three areas: Person (Consumers), Community (Society) and Planet (Environment).

We will identify key issues from the viewpoints of impact on our businesses and society’s expectations, align our activities with them and revise them regularly in accordance with changes in our society.

Priority Issues for Sustainability

Priority Issues for Sustainability

Key Activity Themes

To ensure the sustainability of Person (Consumers), Community (Society) and Planet (Environment), we have selected three activity themes where Shiseido can contribute by leveraging its strengths.

Efforts toward Realizing Diverse Beauty

We focus on empowering women, who are central to our business. By addressing social issues such as gender equality awareness and independence support for women in developing countries in cooperation with the United Nations, we aim to realize a society where all the people around the world can choose their own lifestyles and values, and individual differences including gender, age and nationality are accepted as diverse characteristics.

Efforts toward Building an Ethical Supply Chain

We believe that not only Shiseido’s employees, but all its stakeholders need to become conscious of local communities and the global environment to stay in business. We aim to ensure that our overall supply chain management (procurement, manufacturing, distribution, etc.) is being conducted ethically. In other words, we will make efforts to exercise positive influence, while reducing negative influence, socially and environmentally.

Efforts toward Recycling of Resources

In order for us to provide consumers with values over the long term, it is critical to carefully use limited resources. To stop one-way flow of manufacturing resources being “procured, used and thrown out,” we will encourage multiple use of such resources and try to improve the recycling rate.

Through these activities, we work to enhance sustainability of the focus areas and also to contribute to the achievement of Sustainable Development Goals (SDGs).

Focus Areas and Key Activity Themes

Focus Areas and Key Activity Themes Focus Areas and Key Activity Themes

Promotion System

Shiseido makes the final decisions concerning sustainability in the "Executive Committee" which determines important issues in operations.

Cooperation with International Societies

Shiseido declared its participation in the United Nations Global Compact(target_blank) in September 2004.
We support the Ten Principles of 4 areas (human rights, labour, environment and anti-corruption) that the Global Compact requires, and agreed and signed the climate change-related UN Global Compact initiative "Caring for Climate" for global environment conservation in November 2008.
We also signed "Women's Empowerment Principles (WEPs)"(target_blank) in September 2010, a joint initiative of UN Women and UNGC, and have collaborated with UN Women and various stakeholders for the implementation of the WEPs.
Going forward, we will enhance our measures in order to contribute to the achievement of Sustainable Development Goals (SDGs)(target_blank) adopted by the United Nations in September 2015.

*Sustainable Development Goals (SDGs) SDGs are the common goals adopted by the United Nations to build a better and sustainable world by 2030 by solving social and environmental issues such as poverty, inequality and climate change, etc. It aims to leave no one behind by tackling 17 goals and 169 targets with all countries.

Sustainable Development Goals (SDGs)

Sustainable Development Goals (SDGs)


"Women‘s Empowerment Principles (WEPs)" signed

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