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Crowned with the company name,
Shiseido Ginza Tokyo is a prestige brand representing the Shiseido Group.
Centered on Ultimune, a symbolic item released in September 2014,
its lineup includes skin care, makeup, and sun protection products.

For over 140 years, Shiseido has defined the concept
of beauty and spread its knowledge and power onto the world.

At Shiseido, beauty is not an image, it is a feeling and when it is shared,
we imagine a world that is, quite simply put,
better. We appreciate beauty in diversity and throughout all of humankind.
We realize there is still unpleasantness to be found, so we see beauty as an antidote,
a place to retreat, a feeling worth sharing
– we believe beauty is the unifying source.


brand creation


launch of Ultimune hero product


sold in 85 countries and regions
around the world





Shiseido has been researching skin defense for over 20 years.

Ultimune is a product that embodies Shiseido skincare. It strengthens the skin’s natural powers of defense, enabling it to build its own beauty.

It enhances the benefits of skincare routines that follow. Smooth, supple, and with less fine lines - skin radiates with a healthy look.