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In the world of beauty, we've always been different.

We're from San Francisco, surrounded by artists and innovators who inspire us to think differently,
follow our gut instincts and to pour our heart and soul into everything we do.

We create products like no other brand, and we connect with women in ways that no other brand would dare.
For over 35 years, we've built a community of strong,
passionate women who have become customers—but more importantly—lifelong friends.

We create innovative products that are powered by nourishing, skin-loving minerals.
We formulate our products with purity in mind, so you can feel good about everything we make.

We connect with women in deep meaningful ways
because we've never been content with just making them look pretty,
we want to make them feel beautiful.

We exist to make a positive difference in women's lives.


The number of bareMinerals foundations sold
every 3 seconds


Original Foundation SPF 15,
the US* & UK's** #1
Mineral Foundation


the #1 brush brand
in the UK***

*The NPD group.Inc/U.S Prestige Beauty Total Department/ Specialty. Dollar & Unit Sales, Annual 2016.
**The NPD group, value sales, YTD 2016, Mineral Foundation Segment.
***The NPD Group, Face Applicators YTD End October 2016. Value and Unit sales for nine months ending 31 October 2016.




bareMinerals Original SPF 15 Foundation, Foundation, make-up so pure you can sleep in it, available in 30 true to you shades.

The US & UK's #1 Mineral Foundation, Original Foundation SPF 15 gives you buildable coverage that covers everything and feels like nothing. This is skin-loving coverage for every tone, every type, and every kind of beautiful.

Since launch, Original Foundation SPF 15 has won multiple awards around the world, year after year and is an editor’s favourite worldwide.