In 2016, we introduced a matrix organization that cross-matches six regions with five brand categories. The regional headquarters are responsible for and have authority over their respective businesses and, guided by a “Think Global, Act Local” approach, these headquarters implement marketing activities attuned to the needs of local consumers and flexible decision-making.
At our Centers of Excellence, which contribute to future value creation, we collect information from regions that lead the way in each domain and conduct research accordingly. For example, we take the lead role on skincare in Japan, makeup and digital technologies in the Americas, and fragrances in EMEA. In this manner, we are leading the way in terms of formulating global strategies and product development. Going forward, we will share the knowledge we obtain at each Center of Excellence around the world.