1. Home
  2. Innovation
  3. For Your Safety
  4. Consumer Feedback

Innovation

Consumer Feedback

Gaining the trust of consumers

Shiseido shares the valued opinions and requests of consumers within the company after the marketing of a product and utilizes them in product development and improvement.

Gaining the trust of consumers

“Mirror System” for sharing consumer feedback within the company

The consumer feedback as well as requests across the world are gathered centrally in the “Mirror System,” and are then communicated to the individual departments in the company.

“Mirror System” for sharing consumer feedback within the company

Careful analysis of consumer feedback

Safety and quality experts carefully analyze and utilize each of the consumer feedback items that have been collected.

(1) We check and analyze all feedback received from consumers, including items about products that disagree with the skin, so that we are able to deliver reliable products. In addition, we communicate with medical institutions and government authorities to maintain a system that enables us to promptly respond.

Careful analysis of consumer feedback

(2) We also have our employees check the feedback and requests received from consumers regarding quality through visual and practical means, and utilize them in the development and improvement of products and services.

We check each of the products for which an inquiry has been received from consumers around the world

We check each of the products for which an inquiry has been received from consumers around the world

  • Google+
  • Facebook
  • Twitter
Recommended contents
Pick Up Group brandsMore

News