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Innovation

Product Safety and Efficacy

Continuing to explore until obtaining satisfactory results

Pursuit for comfort in use

Researchers pursue the target sensation by considering hundreds of contents and checking them by trial manufacture. Various quality tests are performed under different use situations for each product, including tests on the combination with the container.

Checking the feel of the trial product

Checking the feel of the trial product

Checking the lipstick is break-proof till the end under various circumstances of use

Checking the lipstick is break-proof till the end under various circumstances of use

Checking that the products do not change in quality or deteriorate from exposure to light

Checking that the products do not change in quality or deteriorate from exposure to light

Assurance of safety and efficacy

We not only perform safety tests on ingredients, but also test our products for safety, including tests for use and patch tests.
In addition, we obtain various supporting data (such as SPF and PFA data) to guarantee product functionality and comfort to consumers. Besides complying with the efficacy displayed on the products, we also ensure that the products are appealing.

Assurance of safety and efficacy
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