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Our Visions on Technology

To realize things that touch consumers’ heart

Sharing the desire of our consumers to stay beautiful, we have been delivering cosmetics for more than a century.

We are aiming at developing values including not only the functionality and efficacy of cosmetic products, but also “amazement,” “emotional impression,” and “excitement” that fill our consumers’ heart with satisfaction to contribute their happiness. To fulfil this purpose and develop products that touch consumers’ hearts, we strive to undertake three processes: “to understand” what moves our consumers, “to create” products that realize this and “to communicate” their values.

To realize things that touch consumers’ heart

Knowing the needs - aligning with a wide range of customers

Developing solutions to meet the needs – in cosmetics, beauty foods and beauty devices

Proactive messaging – to address customers’ needs-to-know

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