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Innovation

Our Vision
on Technology

The aim of Shiseido’s R&D
To be the best innovative beauty company

Over the span of more than 100 years, Shiseido has launched a wide range of products and services to support the desire of our global consumers to pursue beauty. We will continue to create innovative values through beauty-related R&D to bring happiness to consumers around the world.

How Shiseido brings ‘beauty’ to reality through R&D

With over 100 years of accumulated research in skin science , basic science, and product commercialization for the realization of ‘beauty,’ we aim to create unique ‘beauty’ for each global consumer by pursuing innovations. To that end, we leverage and combine our research achievements with new fields of science such as human science and informatics.

Holistic beauty: Balancing inner and outer beauty

Holistic beauty: Balancing inner and outer beauty

‘Holistic beauty’ is about a person’s innate ‘overall beauty’. Shiseido addresses the concept of ‘holistic beauty’ and values the balance of beauty care, physical and mental health, individuality and personal appeal. Our technological development focuses on finding ways to achieve an overall, more beautiful sparkle for each consumer.

Personalized beauty: Holistic beauty suggestions to meet individual needs

Personalized beauty: Holistic beauty suggestions to meet individual needs

Personalized beauty is ‘beauty’ optimized for each individual consumer. Realizing the best form of beauty through solutions that meet each person’s individuality, values, skin conditions, lifestyle patterns and environments―this is the vision of ‘personalized beauty’ pursued by Shiseido’s R&D.

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