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INNOVATION

OUR VISION
ON TECHNOLOGY
As a global beauty company, we actively promote collaboration with partners and take on innovative challenges.
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GLOBAL R&D STRUCTURE
Via a multi-hub network, our 8 research centers strive to create innovations by taking advantage of and maximizing regional strengths around the world.
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INTRODUCING IFSCC RESEARCH AWARDS
Shiseido has won the greatest number of awards at the International Federation of Societies of Cosmetic Chemists (IFSCC).
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FOR YOUR SAFETY
We are committed to reassuring our consumers by placing the highest priority on quality and safety.
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SAFETY ASSURANCE
Safety assurance is achieved through compliance with our own stringent standards, on top of laws and government regulations.
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SPECIAL CONTENTS

BEAUTY INGREDIENT DICTIONARY
Shiseido has been researching “beauty” for over a century. Here we provide information on beauty ingredients for beautiful skin.
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PICK UP TECHNOLOGY
Reliable technologies supporting Shiseido’s ‘beauty’ and manifesting remarkable functions, quality and safety
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THE PURSUIT OF BEAUTY
Shiseido Chief Color Coordinator Miyoko Aizawa pays a visit to a pottery that gives new life to traditional Kutani ware.
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SKIN CARE FROM BABYHOOD
Shiseido’s team of researchers offers basic, useful information on baby skin care.
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NEWS RELEASE