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GLOBAL R&D STRUCTURE

ENHANCEMENT OF
GLOBAL R&D STRUCTURE

Shiseido's R&D adopts a multi-hub network that maximizes regional strengths, as well as globally promotes joint researches with external partners.

A MULTI-HUB NETWORK THAT GLOBALLY DEVELOPS R&D ACTIVITIES
BY TAKING ADVANTAGE OF AND MAXIMIZING THE REGIONAL STRENGTHS

In the past, we promoted the “hub-and-spoke model,” in which our centers in Japan led basic research and shared the outcomes with our centers around the world. However, from 2019, we are promoting a “multi-hub network,” allowing our 8 centers around the world to pursue research by taking advantage of and maximizing their regional strengths to meet local consumer needs, and develop outcomes globally.

  • JAPAN

    Yokohama

    Global Innovation Center

    Kobe

    Cell-Processing & Expansion Center

  • AMERICAS

    New Jerse

    Americas Innovation Center

    Massachusetts

    Technology Acceleration Hub

  • ASIA PACIFIC

    Beijing & Shanghai

    China Innovation Center

    Singapore

    Asia Pacific Innovation Center

  • EUROPE

    France

    Europe Innovation Center

  • RESEARCH CENTERS

    8

  • LABORATORY STAFF

    1,500*Target by 2020

  • R&D INVESTMENT

    29.1BILLION yen *FY2018 result

SHISEIDO GLOBAL INNOVATION CENTER (DUBBED “S/PARK”)
REALIZES ACCELERATION OF JAPANESE BEAUTY INNOVATION

The concept of the Global Innovation Center “S/PARK” is “the integration of diverse people and knowledge.” Shiseido accelerates collaboration with not only people and expertise inside the company but also external partners from advanced research institutes, in different research areas and industry sectors, as well as consumers to realize innovation. The GIC was relocated to Minato Mirai 21 in Yokohama, Japan in April 2019, being transformed into a new kind of facility with various spaces dedicated to collaborative works.

  • COLLABORATION LAB

    Through various joint research with partners in different research areas and industry sectors, we will achieve the integration of external knowledge and technologies in a speedy manner.

    COLLABORATION LAB
  • LIVING LAB

    With the representation of an apartment room, we will analyze beauty activities and needs from various perspectives.

    LIVING LAB

PROMOTION OF JOINT RESEARCH AND LARGE-SCALE ALLIANCE
WITH RESEARCH INSTITUTES AROUND THE WORLD

We promote the creation of new products and services by integrating our expertise with external partners’ technologies through joint research, business alliances and M&A activities. Here are our main activities: