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News Release

Release Date: May. 21, 2018

Publisher: Shiseido

CSR / Environment

Shiseido joins SPICE to collectively shape the future of sustainable packaging

~The Sustainable Packaging Initiative for CosmEtics - SPICE - members join together to collectively guide sustainable packaging policies, drive packaging launches and innovation, to meet consumers’ expectations on understanding the environmental performance of products.~

Paris, France, May 16, 2018 – Shiseido is pleased to officially announce to join the Sustainable Packaging Initiative for Cosmetics (SPICE), co-founded by the global beauty group L’Oréal and a leading environmental sustainability consulting firm Quantis. SPICE members have joined together to work towards a common goal: to collectively shape the future of sustainable packaging.

Many actors in the cosmetics industry are increasing their level of commitment to work towards a sustainable future for beauty. These leaders are taking measures to progress on their path to sustainability as responsible companies, and to willingly respond to the increasing number of consumers, investors and other stakeholders who want to know more about the environmental performance of products on the market. Packaging is a visible reminder that products have an impact on the environment. These stakeholder groups expect transparency - facts and metrics - to understand if cosmetics brands are making commitments and how they plan on achieving these targets to reduce impacts on the environment.
Companies face considerable methodological issues when it comes to measuring the environmental footprint of their products. The results from product environmental footprints help companies to make eco-design choices and to robustly communicate with consumers. SPICE was created to address these issues and provide solutions to these challenges in a collective manner by many of its major actors.

SPICE is co-founded by L’Oréal and Quantis and now counts 11 current members including cosmetic companies Avon Products, Inc., Chanel, Clarins Group, Coty, Inc., L’Occitane en Provence, L’Oréal, LVMH, Shiseido, Sisley, as well as Cosmetic Valley (cosmetics production technopole, France) and FEBEA (Federation of Beauty Companies, France).
SPICE remains open to additional members. Cosmetics products manufacturers as well as cosmetics packaging suppliers can join the initiative as corporate members.

These members will work together, guided by the sustainability experts at Quantis, to develop and publish business-oriented methodologies and data to support resilient decision making to improve the environmental performance of the entire packaging value chain. These developments will be the result of collective working sessions where members will share experience and knowledge for the benefit of the initiative and eventually to cosmetics packaging sustainability achievements on a grand scale.

More specifically, the work delivered from SPICE will help the cosmetics industry make significant progress in three key areas: 1) guiding sustainable packaging policy development based on robust and harmonized methodology, recognized by the sector; 2) driving packaging innovation based on objective eco-design criteria to progress towards more sustainable solutions; and 3) meeting consumers’ expectations by improving communication and providing more clarity on the environmental performance of products.

In the SPICE initiative, Shiseido will commit to build a new framework that will encourage eco-design packages and containers for the products as well as to develop the appropriate evaluation process of those environmentally friendly technology that has been provided by Japanese cosmetic companies including Shiseido. At the same time, by proactively utilizing this sustainability framework, we will provide our consumers with sustainable products with high resource efficiency and enhance the sustainability of the entire cosmetics industry.

To provide more clarity, understanding and transparency, SPICE will explore the following topics: recycled materials, bio-based plastics, finishing and decorating processes, tertiary packaging and distribution, reusable/rechargeable/refillable packaging and take-back programs, recycling disruptors, and end-of-life streams by country. Based on its expertise on product environmental performance and experience leading sector specific initiatives, Quantis will share its know-how and guide the discussions on the above topics to capture, consolidate and prioritize the members’ knowledge to enable them to define and deploy clear actions and developments.
”’If you want to go far, go together’ the proverb says and this applies to SPICE. We are honored to co-found SPICE with the ambition to guide a large number of businesses and brands to do just that,” comments Dimitri Caudrelier, Director of Quantis France. “Packaging is key for the cosmetics industry and companies need robust information and recognized frameworks to make resilient decisions. SPICE will be a key factor in driving their sustainability transformation.”

To learn more about the SPICE initiative and how it will shape the future of cosmetics packaging, go to www.open-spice.com
To learn how to become a member of SPICE, go to www.open-spice.com/join

About Shiseido Company, Limited

Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetics company, offering people the most advanced technology and the finest aesthetics available in the East or the West. Now known globally as the premier cosmetics company with roots in Japan, the name Shiseido has come to represent the world’s highest standards of quality. Shiseido’s global selection of skincare, makeup and fragrance includes a high-performance category for special skincare, and a brightening line. Shiseido also offers body care, suncare and a skincare line for men. Fiercely contemporary and innovative after over 140 years in business, Shiseido group brands are now sold in over 120 countries and regions.
For more information, please visit http://group.shiseido.com

About Quantis

Quantis guides top organizations to define, shape and implement intelligent environmental sustainability solutions. In a nutshell, our creative geeks take the latest science and make it actionable. Our team of talents delivers resilient strategies, robust metrics, useful tools, and credible communications for a more sustainable future.
A sustainability consulting group known for our metrics-based approach to sustainability, Quantis has offices in the US, France, Switzerland, Germany, Italy and Colombia and has a diverse client portfolio that spans the globe, including AccorHotels, BASF, Danone, the European Commission, GE, General Mills, Intel, Kering, the Kraft Heinz Company, L’Oréal, Mondelēz International, Nestlé, Unilever, Veolia and more.

We are Quantis: sustainability’s scientists, experts, strategists, innovators and visionaries.
(re)discover Quantis at www.quantis-intl.com

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