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News Release

Release Date: Apr. 6, 2018

Publisher: Shiseido

Management / Financial ResultCulture / Sports

Shiseido to Launch “LOVE THE DIFFERENCES” Corporate Ad on April 8, 2018

Shiseido Company, Limited, with its corporate mission “to inspire a life of beauty and culture”, aims to bring happiness to the world and its people by creating new value in beauty through true empathy and understanding of diversity.
On Sunday, April 8, 2018, and Shiseido’s 146th anniversary, we will issue an advertisement in an effort to communicate the above corporate stance to society and its people by showing appreciation for diversity with a simple message, to “LOVE THE DIFFERENCES”. Shiseido’s entire workforce will share and apply the spirit of this slogan on a global scale.

About the Ad Visual

The ad calls attention to Shiseido’s corporate attitude to evolve the concept of beauty through diversity appreciation and innovative technologies in order to make the world a better place.
The art is drawn by Spanish illustrator Sandra Suy and when the different pieces of the illustration, which represent various human characteristics such as age, gender, ethnicity, etc., are put together, they form a big heart. It represents the great possibilities of beauty that can come to be when the diversity of beauty comes together.

※The content of the release is correct as of the time of release, but please note that it may in some cases differ from the latest information.

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