SHISEIDO PERFECT UV PROTECTOR Wins Marie Claire Award

Shiseido Co., Ltd. announces that the SHISEIDO PERFECT UV PROTECTOR sunscreen emulsion was awarded the 2015 edition of the annual Marie Claire Prix d'Excellence de la Beauté, the prestigious international beauty award sponsored by France’s fashion and beauty magazine Marie Claire. The SHISEIDO PERFECT UV PROTECTOR features the cutting-edge technology WetForce *1, providing a film that protects the skin against ultraviolet rays and that becomes stronger when detecting sweat or moisture. It has been steadily introduced in markets around the world since March 1, 2015.
Marie Claire’s annual Prix d'Excellence de la Beauté is known as one of the most prestigious cosmetics awards of the world. As the SHISEIDO ULTIMUNE Power Infusing Concentrate beauty essence won the award last year, this year marks the second consecutive year that Shiseido has received the award and the eleventh time in total to date.
*1 Enhances the evenness of the sunscreen film on the skin and keeps it stable

About Marie Claire Prix d'Excellence de la Beauté

The Marie Claire magazine, first published in France in 1937, is the nation’s largest monthly fashion and beauty magazine for women (with a circulation of about 400,000). Currently, it is published in 34 countries in the respective local languages, with a readership of more than 20 million globally.
The annual Prix d'Excellence de la Beauté sponsored by the magazine was established in 1985 and this year marked its 30th anniversary. As one of the world’s most prestigious cosmetics awards, it is widely recognized in the cosmetics and distribution industries as well as among consumers. The winners are chosen among all the new products which hit the market in France over the past year, excluding fragrance, and are determined through voting by leading beauty journalists of fashion and beauty magazines that represent Europe, including France.. They review the items comprehensively through a number of factors, including innovativeness, efficacy, usability, package and price-to-quality balance.

About SHISEIDO PERFECT UV PROTECTOR

SHISEIDO PERFECT UV PROTECTOR (priced at 4,500 yen (4,860 yen incl. tax) in Japan) is a sunscreen emulsion that has been available on prestige cosmetics markets in 88 countries since March 1, 2015. In Japan it is sold at about 230 department stores across the nation and via Shiseido’s beauty website watashi+.
The unique WetForce technology developed by Shiseido intensifies a film that protects the skin against ultraviolet rays when it is combined with minerals contained in sweat or moisture*1, thereby shielding the skin from strong UV radiation. Furthermore, another one of Shiseido’s unique protective technologies, Super Veil UV360TM, helps the sunscreen spread thoroughly and evenly over tiny indentations on the skin and ensures unfailing protection from UV rays from any angle.
In August 2015, the SHISEIDO brand signed an endorsement deal with professional tennis player Ana Ivanovic, who serves as a global beauty ambassador for the sunscreen featuring the WetForce technology.

SHISEIDO PERFECT UV PROTECTOR and Ana Ivanovic

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Official Name

Official name of Award: Marie Claire Prix d'Excellence de la Beauté 2016
Sponsor: Marie Claire magazine (France)
Date of Awarding Ceremony: 6, January, 2016 in Paris
Edition carrying the related article: February 2016 edition


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