Management Policy

Message from CEO

We at Shiseido have renewed our corporate mission this year to “BEAUTY INNOVATIONS FOR A BETTER WORLD.”

As a company, we certainly aim for further business growth, but just as surely, the genuine mission of Shiseido is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. “Beauty” gives people confidence and courage, and brings joy, happiness and new energy to the world. And I strongly believe that “beauty” has the power to change the world.
Through Shiseido’s innovations and continued progress in step with the evolution of beauty itself, we will make further contribution to society and the people of the future.

To continue sustainable growth over the next 100 years, we will strive to “Be a Global Winner with Our Heritage” and increase corporate value with visionary leadership in creating innovations, responding to the diverse values of people around the world in an ever-changing age.

I would like to take this opportunity to ask our shareholders and investors for your continued support and encouragement.

Masahiko UOTANI
Representative Director, President and CEO
April 2019