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About Us

Vision and Values

What We Aim for

Our Strength

  • A history of more than 140 years

    A history of more than 140 years

    Shiseido was founded in 1872 in Ginza, Tokyo, as the first Western-style pharmacy in Japan. The name Shiseido incorporates our founder’s desire to discover and create new value, a desire that has endured for more than 140 years and has built our unique heritage.
    This heritage has led to a foundation and strengths unique to Shiseido - the DNA shared by all its employees that is key to our successful evolution going forward.

  • Global Business Operations

    Annual Sales No.1th position in the japan and asia, Operates in about 120 countries and regions around the world, Net Sales \1,005billion

    Boasting the largest sales among Japanese and Asian cosmetics manufacturers, Shiseido currently operates in about 120 countries and regions around the world. The Shiseido Group’s sales amount to 1 trillion 5.1 billion yen.

    *1 Among Japanese/Asian cosmetics manufacturers for annual sales in the beauty category* WWD Beauty Inc. annual ranking (April 2017)
    *Excluding food and daily necessities
    *2 FY2018 Results

  • Strong Brands


    Each individual line has nurtured its unique values and they keep growing to be the brands deeply loved by people from all over the world.

Our Future

  • VISION 2020

    In order to create the basis for Shiseido to remain vital for the next 100 years, we formulated a six-year medium-to-long term strategy called “VISION 2020.” We position the three years of the strategy starting from 2018 as a phase to implement a “New Strategy to Accelerate Growth.”

    We want to be a company…

    ・Become a company that is full of energy for growth ・Become a company overflowing with youthful power ・Become a company always much talked about ・Become a company inspiring to, and admired by, younger generations ・Become a company driven forth by diverse cultures
    Net sales FY2014 \777.7billion FY2020 over ¥1 trillion Operating income FY2014 \276million FY2020 over ¥100 billion ROE FY2014 9.4% FY2020 12% or more    
    (Revised Feb 8, 2019)
  • To enable Shiseido to continue shining with our consumers over the next 100 years