Vision and Values
A history of more than 140 years
Shiseido was founded in 1872 in Ginza, Tokyo, as the first Western-style pharmacy in Japan. The name Shiseido incorporates our founder’s desire to discover and create new value, a desire that has endured for more than 140 years and has built our unique heritage.
This heritage has led to a foundation and strengths unique to Shiseido - the DNA shared by all its employees that is key to our successful evolution going forward.
Global Business Operations
Boasting the largest sales among Japanese and Asian cosmetics manufacturers, Shiseido currently operates in about 120 countries and regions around the world. The Shiseido Group’s sales amount to 1 trillion 5.1 billion yen.
*1 Among Japanese/Asian cosmetics manufacturers for annual sales in the beauty category* WWD Beauty Inc. annual ranking (April 2017)
*Excluding food and daily necessities
*2 FY2018 Results
Each individual line has nurtured its unique values and they keep growing to be the brands deeply loved by people from all over the world.
In order to create the basis for Shiseido to remain vital for the next 100 years, we formulated a six-year medium-to-long term strategy called “VISION 2020.” We position the three years of the strategy starting from 2018 as a phase to implement a “New Strategy to Accelerate Growth.”
We want to be a company…（Revised Feb 8, 2019）