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MESSAGE FROM CEO

BEAUTY INNOVATIONS
FOR A BETTER WORLD
Aiming to “Be a Global Winner with Our Heritage”
for the next 100 years

We at Shiseido have renewed our corporate mission this year to “BEAUTY INNOVATIONS FOR A BETTER WORLD.”

As a company, we certainly aim for further business growth, but just as surely, the genuine mission of Shiseido is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. “Beauty” gives people confidence and courage, and brings joy, happiness and new energy to the world. And I strongly believe that “beauty” has the power to change the world.

The 147 years of our history and tradition have been built on distinctive innovations in each era. This year, we turn a new page in that history, taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.

Masahiko UOTANI
Representative Director,
President and CEO
Apri 2019
Our Mission
BEAUTY INNOVATIONS
FOR A BETTER WORLD

In an ever-changing global environment, we must keep our fingers on the pulse to perceive and respond to people’s profound need for betterment.
We strive to create a better world through beauty innovations. A world where people live in happiness, and beauty is limitless, loving and alive.

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