Business Overview
Cosmetics Business
Main Regions of Availability (As of June 30, 2018)
Japan:
China:
Asia Pacific:
Americas:
EMEA:
Travel Retail:
*1 Hong Kong only
Prestige
High-priced, high-added-value products sold through counseling, primarily in department stores and cosmetics specialty stores.
Fragrance
High-priced, highly fashionable fragrances that offer consumers personal style proposals through collaboration with famous designers.
Cosmetics
Mid- and low-priced cosmetics that consumers select themselves, primarily sold in drugstores and general merchandise stores. Counseling sales tailored to market, brand and channel characteristics are also offered.
Personal care
Low-priced skincare products, shampoo and other haircare products, as well as body care products, primarily sold in drugstores and general merchandise stores.
Professional
Hair care and styling agents, hair color products and other merchandise for hair salons.
Other Business
In addition to the above-mentioned businesses, Shiseido conducts restaurant and food business through Shiseido Parlour Co., Ltd. and retail business through The Ginza Co., Ltd.. Shiseido Frontier Science business includes manufacturing and selling cosmetics for medical use, as well as amino acid analysis. Moreover, with the aim of further increasing consumer satisfaction, Shiseido closely cooperates with organizations outside of Shiseido Group. For example, Shiseido Beauty Academy, which has produced various skilled beauty professionals in the beauty industry for more than 50 years. Minami Aoyama Skin Navi Clinic, which provides solutions for skin troubles from the viewpoint of cosmetic medical diagnosis by dermatologist rather than ordinal cosmetics.
