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Business Overview

Cosmetics Business

Main Regions of Availability (As of October 31, 2017)

Japan: China: Asia Pacific:
Americas: EMEA: Travel Retail:

*1 Hong Kong only

Prestige

High-priced, high-added-value products sold through counseling, primarily in department stores and cosmetics specialty stores.

SHISEIDO

SHISEIDO

clé de peau BEAUTÉ

clé de peau BEAUTÉ

bareMinerals

bareMinerals

NARS

NARS

IPSA

IPSA

Laura Mercier

Laura Mercier

BENEFIQUE

BENEFIQUE

Fragrance

High-priced, highly fashionable fragrances that offer consumers personal style proposals through collaboration with famous designers.

Dolce&Gabbana

Dolce&Gabbana

ISSEY MIYAKE

ISSEY MIYAKE

Narciso rodriguez

narciso rodriguez

Cosmetics

Mid- and low-priced cosmetics that consumers select themselves, primarily sold in drugstores and general merchandise stores. Counseling sales tailored to market, brand and channel characteristics are also offered.

ELIXIR

ELIXIR

MAQuillAGE

MAQuillAGE

HAKU

HAKU

PRIOR

PRIOR

ANESSA

ANESSA

AQUALABEL

AQUALABEL

INTEGRATE

INTEGRATE

d program

d program

AUPRES

AUPRES

urara

urara

PURE&MILD

PURE&MILD

Za

Za

Personal care

Low-priced skincare products, shampoo and other haircare products, as well as body care products, primarily sold in drugstores and general merchandise stores.

SENKA

SENKA

TSUBAKI

TSUBAKI

SEA BREEZE

SEA BREEZE

Professional

Hair care and styling agents, hair color products and other merchandise for hair salons.

SHISEIDO PROFESSIONAL

SHISEIDO PROFESSIONAL

JOICO

JOICO

Other business

In addition to the above-mentioned businesses, Shiseido conducts restaurant and food business through Shiseido Parlour Co., Ltd. and retail business through SHISEIDO THE GINZA. Shiseido Frontier Science business includes manufacturing and selling hyaluronic acid, cosmetics for medical use, as well as amino acid analysis. Moreover, with the aim of further increasing consumer satisfaction, Shiseido closely cooperates with organizations outside of Shiseido Group. For example, Shiseido Beauty Academy, which has produced various skilled beauty professionals in the beauty industry for more than 50 years. Minami Aoyama Skin Navi Clinic, which provides solutions for skin troubles from the viewpoint of cosmetic medical diagnosis by dermatologist rather than ordinal cosmetics.

Digital

Healthcare

Restaurants

Retail Business

Frontier Sciences

Education

Childcare Business

Stores/Services

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