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Activities of the Beauty Creation Department

Hair & Makeup Artist

In Shiseido, there are approximately 40 hair & makeup artists who have been active in a variety of fields. The hair & makeup artists belong to Beauty Creation Department and are assigned to “Creation,” “Beauty Method,” and “Education” which are getting ahead of the times.



The hair & makeup artists have created and delivered “new beauty” through their activities for Shiseido’s promotional advertisement and public relations, and also for fashion shows such as Paris/NY Collections.

  • Creation/delivery of hair & makeup works
  • Proposal/delivery of hair & makeup
  • Promotion production
  • Promotion makeup
  • Collections (fashion show)
  • Events
  • Creation/proposal/delivery of hair trends


The hair & makeup artists collect information regarding NY/Paris/Tokyo Collections, etc. and propose and deliver the latest hair & makeup trends. They also participate in product development including color creation for new products. They research makeup method and develop effective usage in order to bring out people’s respective beauty from a standpoint of customers, and reflect these into counseling activities at counters.

Beauty information development01
Beauty information development02


The hair & makeup artists are in charge of cultivation of beauty technique professionals who take responsibilities for the next generation and technical education for beauty consultants who provide customer service at counters.

  • Cultivation of beauty technique professionals
  • Technical education in SABFA (opens in new window.) (Japanese Only) (Shiseido Academy of Beauty & Fashion)
  • Education of sales persons
Beauty technique education

Shiseido Top Hair & Makeup Artist

With their mission to lead and advance the global beauty industry, Shiseido's elite professional beauty team stays at the forefront of the latest and most innovative trends in beauty and fashion.

  • Shiseido Top Hair & Makeup Artist01
  • Shiseido Top Hair & Makeup Artist02
  • Shiseido Top Hair & Makeup Artist03
  • Shiseido Top Hair & Makeup Artist04
  • Shiseido Top Hair & Makeup Artist06
  • Shiseido Top Hair & Makeup Artist07
  • Shiseido Top Hair & Makeup Artist08

Shiseido beauty specialist

Shiseido Beauty Specialist (SBS) is chosen from almost 10,000 of beauty segment employees in Japan. After given high level of beauty training, which followed by strict examination SBS had started their tasks from April 2013.
With acquired supreme level of beauty knowledge and techniques, SBS is to realize and to deliver OMOTENAHI globally, which is the dominance for customer relation of SHISEIDO at the frontline of the sales. SBS works widely from educator to seminar instructor in Japan domestically and overseas.

  • Shiseido Beauty Top Specialist

    Shiseido Beauty Top Specialist

  • Shiseido Beauty Specialist

    Shiseido Beauty Specialist
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