Creating Image and Music: ANESSA Director on Portraying Iconic Women of Summer
Masato Kanazawa (Shiseido Creative Division, Photographer)×Naoki Ishikawa (Photographer)
The New Vision of SHISEIDO, from the Heart of Makeup, New York. Revealing the Core of its Design.
The "Ice Cream Parlour Cosmetics" Popular with Teens. The Key to Its Success is the Excitement of the Creators.
Masaki Hanahara (Associate Creative Director, Shiseido Creative Division)×Anthony Baker (Executive Technology Director of R/GA)
A Copy of Unusual Length Affirming Natural Beauty
Self-Expression Rather Than Perfect Beauty. The Secret Behind the Success of SHISEIDO PICO.
Once-a-Year Limited Design: Packaging for Shiseido's Commemorative Confectionery
Refurbishment of Shiseido's Main Store—The Playful Spirit Hidden in SHISEIDO THE STORE
Takamichi Ito (Sculptor)×Motonari Kobayashi (Art Director, Shiseido Creative Division)
Designing a New Skincare Experience. What Does the Future Hold with IoT-based "Optune"?
Essential Energy - A 360-degree Campaign
Serge Lutens (Image creator)×Hiroshi Wakui (Shiseido EMEA/SERGE LUTENS/Packaging Design Manager)
New Brand "recipist" Created in Collaboration with the Millennials Who Live Each Day with Care
A Gift Bag that Makes Even a Small Present Special
Randy Channell Soei (Professor in the Urasenke tradition/Master of tea ceremony)×Ondrej Hybl (Master of Kyogen)
Breaking New Ground in the Real × Digital with "Magic Space" by MAJOLICA MAJORCA
Genki Kawamura (Film producer/Novelist)×Ryohei Nagaiwa (Copywriter/Creative Director, Advertising and Design Department, Shiseido)
"Lipstick that thrills and excites"--New clé de peau BEAUTÉ's Rouge
Design R&D team of the Advertising & Design Department of Shiseido "BliScent"
"CRAFTING NEW BEAUTY" Product Exhibition: Fusing Design and Technology
Heartfelt Appreciation Conveyed through "Personal Delivery": the Limited-edition Calendar, "IRO DORU GIRL"
Enjoy the world of "pink pop! A New Hanatsubaki" in tandem with the Hanatsubaki magazine
Takashi Hoshino (Haiku poet)×Masato Kosukegawa (Creative Director, Shiseido Advertising and Design Department)
"Doctors" of the Advertising and Design Department--What is a Creative Strategist?
Bando Tamasaburo (Kabuki actor) × Ayumu Takahashi (Creative Director/Art Director, Shiseido Advertising & Design Department)
Children's Books That Enrich Family Time - A Shiseido and LOHACO Collaboration
"I like myself better now than when I was younger."--A PRIOR promotional campaign starring attractive older women
The Revolutionary 7 Colors Powder, Revived a Century Later
Skin is the Mirror of the Heart. Mitsuhiro Denda (Principal Researcher) ☓ Katsuhiko Shibuya (Executive Creative Director)
Share Beauty - Paper Cutout Animation to Share with the Loved Ones
Naomi Yamamoto (Executive Creative Director, Advertising and Design Department, Shiseido) × Rikiya Uekusa (Creative Director, Advertising and Design Department, Shiseido)
Secrets Behind "TeleBeauty," the Auto-Makeup App for Working Women
Shiseido Advertising & Design Department X Hakuhodo Kettle "TeleBeauty"
A 100-year Passion for Fragrance. An Exhibition of Perfume Bottles from across the Ages
Aoshi Kudo (Designer and Creative Director, Communication Design Laboratory ) × Yuka Nagasaki (Art Director, Advertising and Design Department, Shiseido) × Akira Muraoka (Designer, Advertising and Design Department, Shiseido)
MAZDA × Shiseido Embody the Uncompromising Spirit of Professional Craftsmen in Perfume
Discovering the Beauty of Script: 100 Years in Settai Komura's Typographical Playground - An Exhibition by Young Shiseido Designers
Bridging 100 Years of Shiseido's Advertising History: "Beauty Graphics Exhibition 2016 'ONGOING'"
Mariko Ogata (Copywriter and Senior Director, Hakuhodo Incorporated) × Takeshi Ono (Chief Creative Director, Advertising and Design Department, Shiseido) × Saiko Kawahara (Art Director, Advertising and Design Department, Shiseido)
Excitement in Details: A Product Catalog With Embroidery Motifs
OMOTENASHI through Design: Window Display at Shiodome Bld. An Infinite 40cm Cube
Yukino Miyazawa (Copywriter, Advertising and Design Department, Shiseido) × Toru Yoshida (Creative Strategist, Naked Communications Tokyo) × Noriko Matsubara (Creative Director, Advertising and Design Department, Shiseido)
Welcome to the world of the "kawaii." Behind the scenes of the Yurikana Exhibition II, produced by the creators of MAJOLICA MAJORCA
Mariko Nishimura (Representative, HEART CATCH Inc.) × Michio Iwaki (Representative, Miracom Inc.) × Nodoka Kagaya (Digital Creative Planner/Director, Advertising and Design Department, Shiseido)
The new "uno" packaging that serves as an instructional manual for young people to attain their yearned-for image of a wealthy and mature man
The Cover Design for Shiseido's Direct Mail Delivers Cosmetics Information Wrapped up in an Airy Sense of the Season
Valentine's Day Packaging Adored by Men and Women Alike Gives You a Taste of a Trip around the World
Takao Ando (Gendai-koubou Representative) × Ryuji Nakamura (Architect) × Yoji Nobuto (Chief Creative Director, Advertising and Design Department, Shiseido)