SHISEIDO PICK UP TECHNOLOGY

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Sunscreen: powerful + wearable

Sweat and water resistant yet easily comes off with just soap - let’s look into this amazing new feature.

Summary of this Technology

Shiseido’s sunscreen products stay on even when you swim, and yet wash off quickly. The secret is our original UV scattering agent. This specially-processed ingredient is water-resistant and maintains its protection against harmful effects of UV rays. It changes its properties to blend well with soapy water - all it takes is your body soap for a quick wash-off.
With this original ingredient, Shiseido’s sunscreen products have evolved to be milder and handier, while retaining a powerful UV protecting effect.

History of Shiseido’s Research and Development on UV rays

1915
Shiseido started research and development on UV protective agents.
1923
Shiseido launched "Shiseido Uviolin", Japan’s first sunscreen product.
1972
Shiseido hosted an International Conference "Seminar on Light and Skin". Based on research findings at the time, Shiseido raised awareness on risks of UV rays to the public.
1980
Shiseido developed water-resistant formulations.
1986
Building up on the advanced research on the effects of not only UV-B but also UV-A on the skin, Shiseido developed broad-spectrum formula that could protect from UV-B and UV-A, which penetrates deep into skin and intensifies the harmful effects of UV-B.
1995
Shiseido developed a new in vitro SPF measurement method that takes UV-A's effects on human skin into account.
1999
Shiseido developed a petal-shaped Zinc Oxide, a highly-transparent UV scattering agent, and developed a sunscreen that applies on skin without leaving white smears even at in a high-SPF range.
2004
Focusing on the harmful effects of UV rays to the skin immune system and the DNA, Shiseido developed unique effective ingredients* for sunscreen products. (* in vitro data)
2009
Shiseido developed SPF Master ®, an in vitro, highly objective SPF measuring device that is non-invasive to human skin.
2012
Shiseido developed SuperVeil-UV 360™, a unique UV-protection technology that attains high UV protection and smooth, even application of sunscreens fitting into every nook and cranny of the skin surface.

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SHISEIDO PICK UP TECHNOLOGY