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Collaboration with UN Women and the Empowerment of Women

Collaboration with UN Women and the Empowerment of Women

Shiseido has signed an agreement with UN Women, making it the first Japanese company to commit itself to lead the promotion of gender equality in Japan.

Joint Efforts with UN Women

In 2017, Shiseido signed an agreement with UN Women (the United Nations Entity for Gender Equality and the Empowerment of Women) and committed itself to lead the promotion of gender equality in Japan where the gender gap is still pervasive. The present agreement was reached as both parties pursue the same cause: Shiseido actively supports women’s advancement while UN Women centers its efforts on gender equality and the empowerment of women worldwide. Going forward, Shiseido will continue to promote the UN Women’s HeForShe(target_blank) initiative inside and outside the Company, as well as organize workshops for young people to discuss how to address gender issues, aiming to realize a society where each and every individual can make their own life choices and fulfil their potential regardless of gender.

[Related links] Shiseido News Release

UN Women

What is HeForShe?

HeForShe is a solidarity campaign for gender equality launched by UN Women in 2014. Its aim is to encourage all people, men as well as women, around the world to take voluntary actions to achieve a gender-equal society.

Click here for details of HeForShe(target_blank)

We collect commitments from supporters of this campaign. The beliefs and actions of individuals play an important role in achieving gender equality. If you support the campaign, please add your commitment to HeForShe.


Awareness Raising Workshops on Gender Equality for Senior High School and University Students

We have been holding awareness raising workshops on gender equality targeting mainly young people, our future leaders, in partnership with UN Women since 2017. These workshops are designed to encourage senior high school and university students to discuss gender issues, which are still deeply rooted around the world as well as in Japan, to identify what should be done to empower people to live a life that is true to themselves without being swayed by social stereotypes. Through discussion, participants identify issues that need to be addressed and present solutions for these issues to the public.

On October 14, 2017, we held the event that students presented solutions to gender issues jointly with UN Women at United Nations University in Tokyo. Teams representing five high schools and three universities presented their innovative solutions to different sectors (government agencies, private companies, educational institutions, NPOs, etc.). A wide range of themes was proposed, including how gender education should be conducted, problems with awareness of dividing roles along gender lines at home, as well as issues facing gender minorities. Each team received comments on their solutions from representatives of each sector: such as “Your presentation makes us realize a lot of important things. Moreover, I expect communicative students not only to share their ideas in this stage, but also to raise social problems such as gender issue to a society.” The students who participated told us, ”I was very nervous, but it was precious experience. In addition, not only presenting at this event, we would like to move from words to action in the future. “

We also held a side event in the same venue, featuring a panel exhibition on Shiseido’s global activities to support women’s empowerment and a gender experience event. In addition, there was a booth where we introduced HeForShe. The side event provided participants with an opportunity to think for themselves about gender issues.

Through these efforts, Shiseido aims to create a society where all people can live a fulfilling life and be true to themselves.

The students’ presentations
The students’ presentations

The students’ presentations

side event

side event

photo with all of the participants

photo with all of the participants

Activities to Support Women’s Empowerment Inspired by International Women’s Day

On March 8, 2018, International Women’s Day, Shiseido held an event named “Happy Women’s Day” with a theme color of “Pink,” wishing all the women to be proud of their gender and become happier.

Activities to Support Women’s Empowerment Inspired by International Women’s Day

Happy Women’s Day Storefront Campaign

At the department store counters in Ginza area, we suggested makeups especially with the theme color of pink to consumers to bring out their individual beauty, and gave them small gifts to commemorate the day.

Shiseido’s appreciation of women was extended to many consumers on this once-a-year memorable day through our beauty consultants.

In front of the photobooth specially set up at GINZA SIX

In front of the photobooth specially set up at GINZA SIX

Speaker Event “Happy Women’s Day – For Tomorrow’s Me”

On the evening of International Women’s Day, Shiseido co-held with BuzzFeed Japan a speaker event titled “Happy Women’s Day – For Tomorrow’s Me.” Ms. Christel Takigawa, a special guest speaker, talked about women’s work and lifestyles with the theme, “Toward the year 2020 – A message to Japanese women,” and shared her experience as a TV news presenter and the values she acquired while living in France.

Ms. Christel Takigawa sharing her experience

Ms. Christel Takigawa sharing her experience
Photo by Kazuhiro Gohda for BuzzFeed

In addition, a lecture titled “Power of Pink” was given by Dr. Shimakura, Shiseido’s researcher, who talked about the image of the theme color of “Pink” and its influence on human minds. In front of visitors wearing “Something Pink,” she described the color pink as a reminiscence of warmth and gentleness and as a symbol of sociability, which is a perfect color for the day when people should ponder upon the feelings of themselves, friends, families and other members of society. She explained the reason why we determined “Pink” as the signature color of the event, saying that we wanted the visitors to wear something pink to remember the importance of caring about and respecting each other regardless of gender, nationality and age.

Shiseido preserves the image of working women as its DNA inherited from Arinobu Fukuhara, the founder, and has constantly been supporting women’s empowerment since its foundation in late 19th century until today. We will continue taking bold actions in society as a company that aims to brighten up the lives of women.

Lecture given by Dr. Shimakura

Lecture given by Dr. Shimakura

Commemorative photoshoot with participants

Commemorative photoshoot with participants

Supporting Female Researchers and Academic Research

Shiseido contributes to the development of science and dermatology through support for women who aim to be leading researchers specializing in the natural sciences and through over 40 years of funding in dermatology. In addition, in the field of aesthetic dermatology, we have established the "Minami Aoyama Dermatology Skin Navi Clinic (Japanese only)(target_blank)" through the Camellia Club Medical Foundation Incorporated to which Shiseido donated funds for its establishment. Its research achievements have been contributing to the development of new cosmetics and aesthetic medicine to help improve quality of life (QOL) for all individuals and have been recognized by the Japanese Society of Aesthetic Dermatology.

Support for Female Junior High School and High School Students in Selecting Science & Technology -Related Courses

Shiseido began promoting activities to present the possibility of selecting science-related courses to female junior high school and high school students in 2011. We sent Shiseido employees specializing in science such as its researchers to schools as "career education" instructors to arouse students’ interest in the sciences and the "wide range of future options and possibilities available by selecting science-related courses" by introducing their experience.
In fiscal 2016, we held onsite classes in 3 schools, including KOKUGAKUIN KUGAYAMA JUNIOR HIGH / HIGH SCHOOL, targeting a total of approximately 160 junior high school and high school students and promoted the advantages of selecting science-related courses.
Students who participated told us "I got to know about the wide variety of career choices when selecting science-related courses". It is also a good opportunity for reseachers/lecturers to look back at their beginnings.
We will continue collaboration with schools to support female junior high school and high school students to design their future "dreams" and contribute to the development of future human resources in science that support Japan, a world leader in science and technology, by offering social activities unique to Shiseido.

Kokugakuin  Kugayama  Junior High  /  High School  (The lecture scene)

Kokugakuin Kugayama Junior High / High School (The lecture scene)

Kokugakuin  Kugayama  Junior High  /  High School  (Workshop)

Kokugakuin Kugayama Junior High / High School (Workshop)

Childcare support

Shiseido not only supports our employees to realize a good balance of "work" and "childcare" but also promotes efforts to share various concerns of women in a child-raising period with the entire society.

KODOMOLOGY— In-house nursery business to support childcare and work-life balance

Shiseido is embarking on developing new value through childcare services that go beyond traditional daycare. We plan to utilize the knowledge accrued from our activities to help women’s empowerment in the workplace and from research into human sensibilities and sensations, which is primarily used in our cosmetics business. We hope to be a larger contributor to the lives of women by becoming their lifelong partner. In addition, we plan to develop a gender-neutral child-raising culture. The first step in this endeavor is the establishment of KODOMOLOGY Co., Ltd., a joint venture set up with JP-HOLDINGS, INC. on February 20, 2017. The objective is to win contracts to operate and manage in-house nurseries, thereby providing support to parents and guardians working at the company and to help with childcare.

We plan not only to utilize our own expertise and that of JP-HOLDINGS, but also to accumulate new knowledge related to the period before and after childbirth and the child-raising years, by cooperating with outside partners, including universities, research institutes, and public entities. This newly acquired knowhow will be incorporated into the in-house nurseries and in childcare at home.

In addition, our company aims to implement other initiatives to improve corporate atmosphere for working parents, educate management, including men, on the issues faced by expecting and nursing mothers and workers raising children, and to provide information to the next generation of parents and those in the prime of their career. Thus we aim to facilitate communication that will enrich the hearts and health of employees working at companies that utilize these in-house nursery services.

[Related links]
Shiseido News Release


Kangaroom Shiodome, a Nursery School Operated by Shiseido

Shiseido opened Kangaroom Shiodome in September 2003, as part of its initiatives to help employees raising children in the Tokyo metropolitan area balance the demands of work and childcare. The facility also accepts a certain number of children of employees of other companies, which are supporting the concept of "improving the child-rearing environment through cooperation with other companies." Kangaroom Shiodome has made a significant contribution to transforming employees' awareness of how they work and realize a work-life balance. The facility has been well received by people utilizing its childcare services for reasons such as enabling women to return to work with complete peace of mind after the birth of a child and feel secure in the knowledge that their children are nearby, as well as allowing them to effectively make use of their time since they don't need to allot time to travel to a separate facility to pick up their children.

Kangaroom Shiodome

Click here for Overview of Work/Childcare and Nursing Care Program

Shiseido Running Club

Shiseido Running Club promotes activities based on the slogan of "strong, quick and beautiful." By supporting female athletes, the club encourages health and beauty that are unique to Shiseido in three respects: mind, performance and body. The club thereby nurtures not only the "strength to win over yourself" and "ability and technique to run faster" but also the "spirit of hospitality." In addition to developing athletes who are affiliated with the club, we will also promote tips on running externally, lectures and "participation in local running events" in order to contribute to society. In doing so, we will spread the joy of running and better health among runners in general, ranging from children to elderly people.

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