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Sustainability

Shiseido Life Quality Makeup

Not everyone applies makeup with the simple desire to “be more beautiful.” There are people who suffer from serious skin concerns that prevent them from going out into society and who need makeup to live their day-to-day lives. Appearance changes due to the side effects of cancer treatment, birthmarks, vitiligo, and skin irregularities (scars, burn scars, etc.) may greatly affect the quality of life. Makeup, which covers such concerns, has the power to comfort and encourage those people. We call the activity Shiseido Life Quality Makeup, which we carry out mainly in Japan and other Asian countries/regions. We aim for the global expansion of Shiseido Life Quality Makeup to realize a society where all the people with appearance concerns can live happily.

Social Activities

The Power of Makeup

Shiseido supports the activities to realize a society where people can live life in their own way even with cancer. We look to the future where everyone, with or without cancer, can spend their days filled with joy.

Shiseido Life Quality Beauty Center Website (target_blank)
The Power of Makeup

Perfect Cover Foundation

Perfect Cover Foundation developed by Shiseido covers various skin concerns including blueish, reddish, or brownish discoloration, severe skin dullness due to treatment, unevenness and vitiligo. Thanks to technical development, Perfect Cover Foundation is now easily available on Shiseido total beauty website “watashi+”(Japanese only).

Click here to see Perfect Cover products(target_blank)

*The captions are in Japanese.

Perfect Cover Foundation

Shiseido Life Quality Beauty Center

A unique facility specialized in Shiseido's cover makeup. We offer a private room so that our customers can receive counseling at ease. We provide the service free of charge, by appointment only.

Click here for the details of the facility(target_blank)
Shiseido Life Quality Beauty Center

For Cancer Patients
Booklet Supporting Appearance Care

We made a booklet to suggest makeup techniques to cover appearance changes caused by the side effects of cancer treatment. “Appearance Care Book for Cancer Patients” was published to support cancer patients who want to be themselves every day of their lives.

Click here to download digital books* for male and female users(target_blank)

*English version is available for the for-female digital book.

For Cancer Patients Booklet Supporting Appearance Care

Information Service for Medical Professionals

We supply medical professionals with information on Shiseido’s appearance care services so that they can introduce such services to patients who suffer from skin discoloration or eyebrow and eyelash loss caused by the side effects of cancer treatment.

Information Service for Medical Professionals

History of Our Activities

Shiseido’s appearance care activities started in 1956, when there were many people who had suffered serious burns from World War II.
Shiseido Spots Cover was launched with the aspiration to do something only Shiseido can do to relieve the heartache of those people distressed by keloid scars. Then Shiseido launched Perfect Cover, a foundation that naturally covers various skin concerns including birthmarks, scars, and burn scars applying the light technology (complementary colors). It has led to our activities today. Shiseido, since its establishment, has been continuing research and information development on cosmetics aiming not only to help bring out individual consumers’ beauty but also to enrich their mind.

History of Our Activities History of Our Activities

For all who need it

There are men, as well as women, who have appearance concerns saying, “I can’t smile,” or “I don’t want to go outside for people to see me.” We wish everyone, regardless of age or gender, could cover their skin concerns to spend their days just as they like.

We are extending Shiseido Life Quality Makeup activities to deliver our beauty service to people of all generations across the world who need it. Shiseido’s activities will go on to inspire more people to take a step forward supported by the “power of makeup.”

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