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Sustainability

Shiseido Aid Initiatives in the Wake of the Great East Japan Earthquake, in 2012

Shiseido Co., Ltd. extends its heartfelt sympathies and deepest condolences to the people affected by the Great East Japan Earthquake.
The Shiseido Group has been implementing various support including Beauty Support activities.
In 2012, Shiseido is providing activities mainly on the following initiatives that can be useful at moment.

BALLOONS OF COLORFUL HOPES

Shiseido's hair makeup artists and creators in the Advertising Creation department have set up this exhibition, introducing many paintings and compositions coming from children in Fukushima.
Upholding the title of "BALLOONS OF COLORFUL HOPES", Shiseido is proactively contributing to such activities, expecting to convey the hopes and dreams of those children to nationwide Japan just like inflated balloons flying up in the sky.
The event was held in Iwaki Business Innovation Center from 21th to 25th December, 2012.
~The exhibition was held under the auspices of Shiseido and Mainichi Daily News, both of which marked the 140th anniversary since their foundation~

BALLOONS OF COLORFUL HOPES

Website to BALLOONS OF COLORFUL HOPES

BALLOONS OF COLORFUL HOPES
BALLOONS OF COLORFUL HOPES

Shiseido Beauty Support activities in Japan Women's Conference in Sendai 2012

Shiseido introduced its aid activities which were provided in disaster affected Northeast Japan, in "Japan Women's Conference in Sendai 2012" * held at Sendai International Center from 26th Fri to 27th Sat, October 2012.

In the venue, totaling 11 beauty consultants from The Tohoku Branch of Shiseido Sales Co.,Ltd. presented hand massage service performances which actually had been provided to women in evacuation shelters and temporary housing in disaster hit areas, sharing their effort to recover their everyday lives as well as experiences of dispatched employees themselves. Thus, we are happy to announce that participants in the conference were convinced that "there is the power in makeup to revitalize people's mind and heart". In addition, 4 of Shiseido's Top Beauty Specialists exhibited their totaling 18 works in 4 sections such as the entrance and main halls. They presented newly created works under the theme of "One Step Toward Tomorrow, the Power of Hope" and their photo works exhibited in a photo show held in Sendai January, 2012.

* Japan Women's Conference has been held since 1984, as one of the biggest female annual symposiums with its venue taking turn among cities nationwide, in an effort to realize the improvement of women's status and Gender Equal Society. Agenda discussed in the Sendai conference of 2012 included the revival from the Great East Earthquake from women's perspective and the pursuit of how disaster prevention should be.

Shiseido Beauty Support activities in Japan Women's Conference in Sendai 2012

Shiseido Beauty Consultants providing hand massage services

Shiseido Beauty Support activities in Japan Women's Conference in Sendai 2012

Works exhibited by Shiseido's Top Beauty Specialists

MIRAI-TSUBAKI Project

In MIRAI-TSUBAKI Project, Shiseido would like to express our gratitude to our customers and societies for their kind support for 140 years through our employees' participation in social contributing activities in return. Particularly, some activities in an effort to help support the Great East Japan Earthquake hit areas include "beauty support activities to those areas or those evacuated far from their home", "next generation activities to junior and senior high school students" and "activities in coastal areas under the influence of environmental conditions".
MIRAI-TSUBAKI Project
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