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Sustainability

Details of activities

Initiatives in Japan

SHISEIDO CSR BEAUTY SEMINAR was held at “Eye Health Festa 2016 in Okayama”

Shiseido Japan Co., Ltd. held the SHISEIDO CSR BEAUTY SEMINAR for those with visual disabilities in the “Eye Health Festa 2016 in Okayama” at Okayama International Center (Okayama City) on Sunday, March 6, 2016, and 11 ladies participated.
The seminar program provided makeup as well as skincare and hand massage according to requests, by Beauty Consultants, using text in Braille (Japanese Only)(target_blank).

The participants told us that “I had never been taught makeup in such detail and it was really good”, and “I will try the techniques with my favorite cosmetics.”

Seminar promoters told us “We introduced new color makeup that was most requested by the participants. They were all very beauty-conscious and doing their makeup actively based on their sense perception. We were moved by them” and “When I gave the labels in Braille to distinguish products (Japanese Only)(target_blank), they seemed so happy. As there are many people who do not know about the labels, I wish to spread it more.”

Scene from the seminar

Scene from the seminar

Overseas Initiatives

<Italy>Hand massage activity

Shiseido Cosmetici (Italia) S.p.A. has been promoting hand massage activities in a nursing home in Milan since 2012.
In 2014, we promoted the activities for the fourth time on November 11. On the day of the activities, 6 staff members gave sincere hand massage to 40 people with impairment in their hands and skin disorders.

The participants look forward to these activities as a Christmas present, and they showed us exceptional smiles after the activities.
Participating employees themselves enjoy seeing people’s smiles, feeling warmth inside after each activity.

Scene from the hand massage

Scene from the hand massage

Employees of Shiseido Cosmetici (Italia)

Employees of Shiseido Cosmetici (Italia)

<Taiwan>Seminars for developmentally challenged individuals

Taiwan Shiseido Co., Ltd. promotes Shiseido Life Quality Beauty Seminar as a pillar of social contribution activities. In fiscal 2014, we held over 40 seminars targeting a wide scope of recipients, including the elderly, visually-impaired persons, etc.
We have been hosting seminars, targeting developmentally challenged individuals, since fiscal 2013. It was the second time for us to host the seminar in fiscal 2014.
We had participants practice not only cleansing, which is the basic step in skincare, but also applying lotion and moisturizer with the staff in charge of the seminar.
Although we had the limited time of one hour, participants naturally smiled. The activities left warmth deep within the hearts of the employees who participated in the seminar.

Scene from seminar

Scene from seminar

Scene from seminar

Scene from seminar

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