Environmental policies and targets until year 2020
Minimizing the environmental load throughout the product life cycle
Minimizing the environmental load throughout the product life cycle consists of lowering environmental impacts throughout the life cycle in accordance with the Production Eco Standards, Shiseido's unique set of environmental standards addressing research and development, product planning, procurement, production, distribution, sale, use, disposal, and recycling.
We began using sugarcane-derived polyethylene for containers in order to save a finite petroleum resource and reduce CO2 emissions during disposal and incineration from fiscal 2011. In addition, we are actively working to increase the environmental friendliness of our products, for example by increasing availability of refill products and using paper manufactured from bagasse, environmentally-considerate paper products, such as bagasse paper*/FSC-certified paper, etc.
We are also moving to conserve water resources by reducing the amount of water required to manufacture and use our products.
Global initiatives to reduce CO2 emissions
To reduce CO2 emissions worldwide, we endeavor to manage and reduce CO2 emissions at all facilities, including those located overseas (head offices, research centers [Global Innovation Center], production facilities, sales companies, and affiliates), starting in fiscal 2011.
CO2 emission reduction targets