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Sustainability

Initiatives in Response to Animal Testing and Alternative Methods

Shiseido safety assurance system

Shiseido has established a system that assures the safety of raw materials through the 3 steps of "safety assurance by existing toxicological data," "safety assurance by alternative methods" and "final safety assurance by human-testing(regular use test and patch test on people under the supervision of doctors, etc.)" without utilizing animal testing. We have established the "discussion on cosmetics safety assurance that does not depend on animal testing" with the aim of discussing the scientific validity and social acceptance regarding this system. We have established the consideration system involving external knowledgeable people and researchers.

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