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ALAIA PARFUM, a designer brand of Shiseido Group Fragrance Division,
available in a very exclusive distribution worldwide (3000 doors).
Alaïa expresses his talent through a contrast between architectural precision and voluptuous refinement.
Alaïa redraws the female body, magnifying it as if it were an antique sculpture.
He reveals the power of shapes, giving the woman a new status, that of a goddess of modern times.
From fashion to perfume, Alaïa aesthetic is a manifesto, imposing beauty as an absolute.
Like his clothing sculpts the body, his fragrances are olfactory second skins.

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An exclusive and alternative
distribution with a
multi-channel approach

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A premium positioning
(2015 launch of the Eau de
parfum, 2017 launch of
the Eau de parfum blanche)

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A targeted communication

AVAILABLE IN

brandsite

INSIGHT

CREATING A PERFUME IS TO CONFIDE IN A WOMAN, TO STEAL HER THOUGHTS OF TOMMOROW AND RUN AWAY WITH HER BEFORE SHE EVER LOOKS BACK...

— Azzedine Alaïa

Azzedine Alaïa

ICONS

ALAIA PARIS EAU DE PARFUM COLLECTION

From fashion to perfume, Alaïa’s aesthetic is a manifesto, imposing Beauty as absolute.

Resolutely modern, the Eau de parfum Alaïa Paris is a creation with both cool and warm notes: a fresh impression that meets a bare-skin accord from animal and musky notes.

The Eau de parfum blanche is a creation between light and shade : an almond note that blooms into a skin signature.

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