ALAIA PARFUM, a designer brand of Shiseido Group Fragrance Division,
available in a very exclusive distribution worldwide (3000 doors).
Alaïa expresses his talent through a contrast between architectural precision and voluptuous refinement.
Alaïa redraws the female body, magnifying it as if it were an antique sculpture.
He reveals the power of shapes, giving the woman a new status, that of a goddess of modern times.
From fashion to perfume, Alaïa aesthetic is a manifesto, imposing beauty as an absolute.
Like his clothing sculpts the body, his fragrances are olfactory second skins.
An exclusive and alternative
distribution with a
A premium positioning
(2015 launch of the Eau de
parfum, 2017 launch of
the Eau de parfum blanche)
A targeted communication
From fashion to perfume, Alaïa’s aesthetic is a manifesto, imposing Beauty as absolute.
Resolutely modern, the Eau de parfum Alaïa Paris is a creation with both cool and warm notes: a fresh impression that meets a bare-skin accord from animal and musky notes.
The Eau de parfum blanche is a creation between light and shade : an almond note that blooms into a skin signature.