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Innovation

Consumer feedback and product planning

Product Planning

Product planning initiates from consumers

Aiming to create products that resonate with the sensibilities of consumers

We aim to create products that are suitable for the values and lifestyles desired by consumers, and to create products that resonate with the sensibilities of consumers.
Every effort is made to manufacture products that can be used continually and with comfort by consumers, by means of collaborating with designers, research centers and factories in determining the shape and operability of products.

Aiming to create products that resonate with the sensibilities of consumers

Improvements to reflect consumer feedback

We listen to consumer feedback through consumer consultation and requests, and utilize it in product development and improvement to create products that offer an even higher level of satisfaction.

Various departments gather for the investigation of consumer feedback

Various departments gather for the investigation of consumer feedback

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