Product planning

Our efforts to develop safe products for consumers start at the stage of product planning. We strive to produce products that consumers can use safely until the end, in cooperation with various departments, including R&D, marketing, manufacturing, raw material procurement, customer service, and quality assurance.

Shiseido’s product planning does not end just by bringing new products to the market. In order to satisfy our consumers, we make frequent improvements in accordance with consumer feedback, inquiries, and social needs.