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Consumer feedback and product planning

Messaging

Careful communication of information that does not end at the product itself

Communicating information to have consumers use the product pleasantly until the end

We make careful communication of information regarding product quality, through consultation sheets provided at the time of consultation with in-store BCs (beauty consultants) and in the “frequently asked questions (FAQ)” section on the Shiseido website.

In product displays, consideration is not only provided for legal compliance, but also for ease of understanding, so that consumers are able to use products pleasantly until the end without causing misunderstandings.

Feedback and requests are collected from consumers around the world and utilized in the activities of each department.

Feedback and requests are collected from consumers around the world and utilized in the activities of each department.

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