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Innovation

Communication

We can create by understanding our consumers. We also put our effort into communicating about the products and cosmetic services we have developed. To correctly provide the information that our consumers are seeking, we develop and transmit information through various means.

To communicate

With a technology to visualize the skin, communicate the effects of our cosmetic products

Through technologies to visualize epidermal and dermal status, you can understand the skin.
These technologies are also useful in validating products or even in communicating with consumers.
Conventionally, we had only been able to show such skin information in numbers and graphs, but now we can show “how a specific point on the skin will change” in an image.
We will continue developing visual information that can help inform our consumers.

Change of crow’s feet with cosmetics

before

before

after

after

Communicate the beauty of each consumer with a consulting device

We develop for providing the information that is most appropriate for each consumer including the visual communication that consumers are seeking such as “How is my skin today?” and “Does this product look good on me?”
We are striving to develop information transmission tools that realize better communication with consumers while avoiding the unilateral provision of information.

Skin analysis from various angles by “SKIN VISIOM”

Skin analysis from various angles by “SKIN VISIOM”

Virtual makeup by “Makeup Simulator”

Virtual makeup by “Makeup Simulator”

To communicate through “Omotenashi” backed with science

Words, concepts, and visuals are not the only things that are communicated from person to person. At SHISEIDO, we validate the various aspects of our beauty consultants (BCs) including their smile, appearance, treatment, behavior, and counseling scientifically through involuntary eye-tracking and brain reactions so that our BCs can provide “comfort and sympathy” when they provide services to our consumers.

This research on Omotenashi is diffused to our BCs all over the world, and the philosophy of SHISEIDO goes beyond the seas to spread across global cosmetic sites.

Validating the visual attention to and impression of the appearance of a BC using eye-tracking

Validating the visual attention to and impression of the appearance of a BC using eye-tracking

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