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Innovation

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Shiseido’s Research and Development

Physical Chemistry

Raw Material Development introduces the concept of raw material development and cosmetics raw materials that have been developed by Shiseido so far.

Formulation Technology introduces not only diverse emulsification technologies which are essential for cosmetics development but also examples of applying rheology research into formulation.

Fragrance design, scent preference survey, fragrance ingredients, and researches including aromacology can be viewed.

Tools and Equipment Development introduces efforts regarding cosmetics-related tools development as well as development of equipment which was promoted through cosmetics researches.

The technologies developed by Shiseido to measure customers’ skin conditions by studying not only the surface of the skin but also its inner structures and the technology to visualize skin conditions can be viewed.

Life Science

The results of Shiseido’s world-leading dermatological researches can be viewed.

Dermatological Solution Development introduces the solution ingredients, which have been developed by Shiseido so far, including measures for shape-related concerns and skin tone concerns.

Shiseido has stepped into the field of medicine as one of the measures for achieving customers’ beauty and health.

Human Science

Shiseido deepens our researches by using brain science regarding various fields including how the mind moves/feels and the unconscious mind.

In order to satisfy customers, it is essential to understand them deeply. Shiseido has been conducting studies and researches on awareness and behaviors of customers around the world.

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