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News Release

Release Date: Feb. 20, 2017

Publisher: Shiseido

Management / Financial ResultPersonnelCSR / Environment

Shiseido and JP-HOLDINGS Complete the Setup of Joint Venture, KODOMOLOGY Co., Ltd. to Promote Childcare Business

Shiseido Company, Limited (headquartered in Chuo-ku, Tokyo; CEO: Masahiko Uotani, hereinafter Shiseido) and JP-HOLDINGS, INC. (headquartered in Nagoya-shi, Aichi; President and CEO:Kazuhiro Ogita, hereinafter JPHD) established a joint venture, KODOMOLOGY Co., Ltd. (hereinafter KODOMOLOGY) on February 20, 2017 with a business focus on entrusted operation of in-house nursery schools.

The name of the new venture, KODOMOLOGY, is coined from kodomo (meaning “child” in Japanese) and -logy (“theory, science”) to express the commitment for a scientific approach to support the growth of children and share the acquired expertise with nurseries, families, and companies, aiming to realize a society that provides a comfortable rhythm of life for both children and adults.

1. Details of KODOMOLOGY Business

KODOMOLOGY will provide companies with consultations on the setup of in-house nurseries and promote entrusted operation of such facilities. This is based on the belief that in-house nursery can create new value through offering services that foster the sound growth of children as well as the work-life balance of their parents who work for the cited companies. While placing priority on supporting the growth of children, KODOMOLOGY will offer facilities tailored to the needs of each company, engage in balancing work and childrearing, create a new corporate culture, and improve corporate values.

Shiseido has been implementing various initiatives to support the work-life balance of working parents, including launching an in-house nursery, Kangaroom Shiodome in 2003. At the same time, JPHD has expertise in childcare and is a leading company in the childcare business in Japan. While utilizing the corporate capabilities of both Shiseido and JPHD, the companies will establish KODOMOLOGY INSTITUTE to promote studies of children's behavioral development. Meanwhile, in a partnership with external institutions including universities and private enterprises, KODOMOLOGY will explore new possibilities and accumulate knowledge on the periods before and after childbirth as well as childrearing to provide support in the sound growth of children.

Shiseido aims to accomplish the corporate mission of “inspiring a life of beauty and culture” and to help women to live a beautiful fulfilling life. JPHD pursues “the happiness of children” through its operations. Based on these corporate philosophies, this joint venture is set up as a part of the companies’ new value creation initiatives. KODOMOLOGY will strive to support a good work-life balance and create a society where everyone can live a fulfilling life.

2. Background of KODOMOLOGY Establishment

Japan has been experiencing a change in lifestyles such as increase of nuclear families and double income families and promotion of female employment. At the same time, the Japanese society today is facing issues as women struggle to return to work due to lack of nursery schools and lose work opportunities, although the number of nurseries and places in them is on increase.
While the society is seeking for further solutions to the problem, the Japanese government introduced a new “Company-led childcare business” program since April 1, 2016, which is gaining public attention. The program offers support to in-house nurseries operated by enterprises at the same level as to licensed nurseries.

3. Company Overview

Name: KODOMOLOGY Co., Ltd.
Address: 7-5-5 Ginza Chuo-ku, Tokyo
Established: February 20, 2017 (Monday)
Capital: 100 million yen
Shareholding ratio: Shiseido 51%, JPHD 49%
Business: Consultations on the setup of in-house nurseries and entrusted operation of nurseries
Representative: Sadayo Kobayashi (seconded from Shiseido)
Corporate Officers: 5 Directors (3 from Shiseido and 2 from JPHD)
1 Internal Auditor (from Shiseido /part-time)

Contact information (for inquiry on setup and operation of in-house nurseries):
JP-HOLDINGS, INC.: http://www.jp-holdings.co.jp/inquiry_cnt/index.html
* After March 1, 2017, please contact us via inquiry form on KODOMOLOGY corporate website.

*The term “in-house nursery” in this press release describes any kind of nursery facility operated by a company or on the premises of a company, regardless of its operating license.

※The content of the release is correct as of the time of release, but please note that it may in some cases differ from the latest information.

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