Shiseido will be supporting “Amazon Fashion Week TOKYO”, the seven-day fashion event running from October 17 (Mon) to October 23 (Sun), as an official cosmetics sponsor. During the week, the company will be providing cosmetic products for the event, while Shiseido hair & makeup artists will be in charge of makeup for the runway fashion models.

© Japan Fashion Week Organization

Amazon Fashion Week TOKYO

"Fashion Week" is a fashion festival held twice a year, in spring and autumn, in major cities around the globe. Trends for the coming seasons stem from the latest collections unveiled at these fashion shows. Fashion Weeks held in Paris, Milan, London, New York and Tokyo are referred to as “big five fashion weeks” and have a significant influence on the fashion world. The fashion week held in Tokyo is now called Amazon Fashion Week TOKYO, after its title sponsor change. It is hosted by the Japan Fashion Week Organization (JFWO) and is held in March and October with about 50 brands taking part. Much awaited works of Japanese designers are introduced to the world from various locations in Tokyo, centering on Shibuya Hikarie and Omotesando Hills.