Women and Beauty
Shiseido Group supports all women to become healthy and beautiful.
A typical example of such support is the measures to improve Quality of Life (QOL) through cosmetics and beauty.
We are promoting “SHISEIDO LIFE QUALITY MAKEUP,” which solves problems concerning appearance utilizing our unique cover makeup techniques, and “Public Beauty Seminars” in which you can experience the “Power of Makeup” responding to various need of the society and the times.
(We used to call those two activities the “SHISEIDO LIFE QUALITY BEAUTY PROGRAM”; however, we are not going to use this title and will introduce each activity separately.)
We are going to support women’s ways of living from all angles, such as support for women’s independence/social participation (e.g. support for female researchers, female junior high school and high school students’ career selection, parental care and female athletes) as well as providing beauty information to children and families.
We provide makeup advice to those who have serious skin concerns and those with appearance concerns due to cancer treatment.
We provide opportunities for people with various needs to experience the “Power of Makeup” and to learn beauty information.
We comprehensively support woman, including working women to become active in society.
We provide accurate beauty life information to children who will lead the next generation.