Shiseido's major CSR activities
With its mission of "inspiring a life of beauty and culture,
"Shiseido strives to "realize a sustainable society where people can enjoy happiness through beauty."
Makeup has the power to help and uplift people who are bravely going forward. Shiseido is promoting initiatives to deliver the power of makeup to everyone.
We provide advice about makeup techniques to cover serious concerns such as skin discoloration and scars. We also help people whose appearance has been affected by cancer treatment.
Wearing makeup stimulates the brain and gives a refreshing change. Also, the process of makeup is a good exercise for the body. We have developed a "cosmetic therapy" for senior citizens demonstrating the uplifting power of makeup.
We offer lessons on makeup appropriate for new recruits and students looking for a job, as well as on makeup for office and service workers. We share skincare methods and other skills that are both useful and healthy.
We offer beauty lessons at special schools and facilities for persons with disabilities.
Beauty lessons are also provided for visually impaired people using braille displays or voice guidance.
Shiseido is taking steps for a better society.
We offer halal-certified skincare products helping local women to improve their social status and gain healthy skin by changing their lifestyle.
Shiseido uses its resources to help disaster victims to come back to their normal lifestyles.
Every year, we present grants to 10 female natural science researchers. We hope that they can continue their research unaffected by childbirth, childcare or nursing care. The grant can be used for a wide variety of purposes, like hiring a research assistant or a babysitter during a business trip.
We are implementing various measures for a better work–life balance and increased productivity of our employees: reviewing work practices, eliminating long working hours, and diversifying working styles.
We engage in a variety of environmental conservation activities to realize a "sustainable society where people and the earth exist in a beautiful harmony"
Shiseido has already developed over 700 refill products. We are set on increasing the number by year 2020.
All Shiseido products derive from the bounty of the Earth. To pass down this finite bounty to the next generations, we treat it with care and take a proactive approach to the conservation of biodiversity.