Ethos of Shiseido derived from its name
Our corporate name is derived from one passage in "I Ching," a Chinese classic literature.
This means "Praise the virtues of the great Earth, which nurtures new life and brings forth new values."
Shiseido has proposed new beauty,utilizing various blessings of the Earth. In order to keep proposing beauty to consumers, we need to coexist with the Earth while returning the favor to it.
This corporate message also serves as our commitment to the Earth.We cannot sincerely respond to the desire of each and every consumer to "live beautifully" without contributing to a beautiful global environment. "Shiseido Group Standards of Business Conduct and Ethics" section of Our Way, which defines how individual Shiseido employees should conduct themselves, we declare: "We will strive to achieve a sustainable society in which people and the Earth can coexist in beauty while pursuing environmental action in line with our own rigorous standards, taking the need to conserve biodiversity into account." We will dedicate our utmost efforts to promote environmental activities to care for our planet and realize a balanced, beautiful global environment, in the same manner as we care for our skin.
Shiseido Eco Policy
Since 1992, when the Company adopted the Shiseido Eco Policy, a set of guidelines detailing how environmental considerations should weigh on management decisions, environmental protection has been a key effort in all of Shiseido's business activities.
Shiseido Eco Policy
In order to undertake efforts to preserve the global environment in all of Shiseido's business activities:
- 1.Consider the environment and use natural resources and energy with great care
- 2.Promote the development and application of new technologies that do not place a burden on the environment
- 3.Aim to raise the level of employee awareness toward environmental protection
- 4.Endeavor to work closely with local communities and society
For “The Preservation of the bounty of the Earth”
As suggested by the origin of its name, Shiseido has consistently strived to be a good steward of the bounty of the Earth since its founding. Today, this bounty is being lost at a rapid pace, casting into doubt our ability to pass it down to future generations. Shiseido has returned to its roots and reaffirmed the importance of conducting its business while acting as good steward of the Earth's bounty. We have embraced a "new Policy on Biodiversity" that places “the preservation of the bounty of the Earth” at the core of our environmental activities. This policy complements the first principle of the Shiseido Eco Policy ("Consider the environment and use natural resources and energy with great care"). Shiseido is pursuing the three principles of "conserving biodiversity (i.e., preserving the bounty of the Earth)," "reducing CO2 emissions," and "reducing use of resources." We aim to achieve a sustainable society through these principles.
Biodiversity at Shiseido
Shiseido is grateful for the benefits of the Earth, the source of new values. Recognizing that the resources of the Earth are limited, we will use them wisely and fairly for the sake of future generations. Working proactively for their conservation, we will strive to realize a sustainable society.
Meanwhile, we have consolidated our thoughts regarding "fresh water resources" as following, in 2013.
We will aim for sustainable water use with respecting the healthy water circulation and the water-related culture practices of the local community. First, we will create an understanding of the actual situation of our water use through the value chain of our business activities. Then, based on it, we will work towards minimizing the impacts on the water circulation and the local water-related culture.
About Shiseido Earth Care Project
Shiseido Earth Care Project is an "environmental project" promoted by all Shiseido Group employees worldwide in every aspect of its business activities.
In order to continuously promote new beauty while receiving the benefits of the various bounties of the Earth, it is necessary to coexist with and show gratitude to the Earth. As we live in harmony with the Earth, our mission is to care for our planet and realize a balanced, beautiful global environment, in the same manner as we care for our skin. The mission of the Shiseido Earth Care Project is to create "a society in which people and the Earth coexist beautifully" based on the Shiseido Eco Policy, which is designated as the Shiseido Group's Corporate Mission and management policy on the environment.
Aim of Shiseido Earth Care Project
In addition to basic environmental activities that should be carried out as a social responsibility as a matter of course, including CO2 reductions and resource conservation, the aim of this project is to realize "a new lifestyle that connects 'beauty' and 'eco-friendliness'" by strongly promoting environmental activities unique to Shiseido.
Symbol mark of the Shiseido Earth Care Project
This ring symbolizes the Earth, recycling, and commitment:
The Earth gives us a rich range of blessings.
Recycling represents a beautiful cycle that continues for eternity.
Commitment links Shiseido with society and with the Earth.
The mark's beautiful blue color symbolizes water. About 70% of the surface of the Earth is covered with water, which also accounts for some 60% of the human body. It is essential for every ecosystem, just as it is important in cosmetics. By combining the camellia flower, which symbolizes Shiseido, with the ring, we have expressed the coexistence of our corporate activities and nature.