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Social Responsibility

Initiatives to conserve biodiversity

All Shiseido products derive from the bounty of the Earth. It is critical that we conserve this bounty in the form of biodiversity so that we can continue to make use of it in the future. We must be aware that we are benefiting from the bounty of the Earth when we create products, and we must strive to conserve it in all its forms throughout the product life cycle. Shiseido places the conservation of the Earth's bounty at the core of its environmental activities, and we have put forth a statement of this policy entitled "Biodiversity at Shiseido."

  • Note: As a part of Shiseido Earth Care Project, we number our symbolic environmental activities.
NEW

No.033-2
Volunteers Plant Mangrove Trees in Thailand

Shiseido (Thailand) Co., Ltd. has been continuing with its mangrove planting activity throughout Thailand since fiscal 2008.

On September 13, 2016, 52 local employees planted approximately 500 trees in a mangrove forest of the Quartermaster Department Royal Thai Army (QMRTA) in Samutprakarn Province near Bangkok. The event was held under the support of the Foundation for Environmental Education for Sustainable Development (FEED), a nonprofit organization registered in Thailand, and an organization affiliated with the World Wide Fund for Nature, Thailand (WWF Thailand).

We also learned at the Environmental Study Center on Natural Resource Preservation how important it is to protect natural resources and how to effectively utilize sustainable energy. It turned out to be a day of great learnings.

Participants shared their voices, such as, ”We realized that to raise even one tree takes strong commitment to create and preserve the beautiful nature of Thailand and its future.”

Shiseido (Thailand) Co., Ltd. will continue with its environmental conservation activity with the hopes of handing down the beautiful natural environment to the future generations.

Taking a commemorative photo of all the participants

Taking a commemorative photo of all the participants

Planting each tree carefully

Planting each tree carefully

No.070
Tree-planting and conservation activities in Shiseido Tsubaki Forest

Shiseido signed on to Wakayama Prefecture's "Corporate Forest" project in February of 2009 and started 10-year-long forest conservation activities in Tsubaki, Shirahama-cho, Nishimuro-gun, Wakayama Prefecture. We have planted a total of approximately 3,880 Japanese camellia (Camellia japonica L.) trees between 2009, in which "Shiseido Tsubaki Forest" was born, and 2016.

In May 2016, a total of approximately 100 volunteers, including Shiseido employees in the Kinki region and their family members, joined our 7th year’s activities. On the day of the activities, under the instructions of people from the Wakayama prefectural government office, Shirahama town office, and the local forest union, we engaged in the planting of the camellia seedlings, cutting down undergrowth in the area where trees were planted previously, and the preparation of the areas where tree-planting is scheduled for next year and beyond. We also experienced camellia oil extraction and enjoyed nature observation sessions by forest instructors. Participating employees shared their experiences, such as "It gave me a nice memory as I could join various activities in forests where I usually have no chance to visit" and "I had a very nice sweat. Next time, I would definitely like to plant trees where we did the preparation this time."

Shiseido will not only continue to return the favors to the bounty of the Earth through these activities in the future, but also promote employees' environmental education.

Volunteer activity
Volunteer activity

Planting of the camellia seedlings

Planting of the camellia seedlings

Preparation

Preparation

Nature observation sessions

Nature observation sessions

No.053
Shiseido implemented the 9th tree-planting activity in Gansu, China

In April 2008, Shiseido launched a 10-year tree planting program in the city of Lanzhou in China's Gansu Province.
In the 9th activity implemented in April of 2016, a total of 60 persons, including volunteer employees and staff from the Shiseido Group, planted oriental arborvitae with all members.
The participating employees shared their opinions, such as "I came to Lanzhou for the first time, but I engaged in a very rewarding activity", "I communicated with employees from other areas of the Shiseido Group, and it became a very precious experience", etc.

108,000 trees have been planted in 9 years from 2008 to April 2016, and its fixation ratio is about 95%, which is equivalent to green development of waste land 11 times the size of Tokyo Dome (0.047km2).
The initiative seeks to contribute to Chinese society, including by deepening the bonds of friendship between Japan and China, protecting the environment by preventing desertification and reducing CO2, and creating opportunities for local employment.

Location Lanzhou City, Gansu Province, China
Planting area Approx. 53.4 ha
Number of trees Approx. 108,000 (April 2008 to April 2016)
Program duration Approx. 10 years
Tree-planting activity

Tree-planting activity

Volunteer employees and staff

Volunteer employees and staff

Camellia planting and conservation volunteer activities

In order to provide an opportunity to gain a better understanding of the importance of conservation of bounty of the Earth, Shiseido has held events where its employees and their families volunteer to plant and conserve camellia trees every year in Wakayama Prefecture since 2009 and in the Goto Island in Nagasaki Prefecture and Yokohama KODOMO-NO-KUNI (children's land) in Kanagawa Prefecture since 2011.

The place of camellia planting and conservation volunteer activities

The place of camellia planting and conservation volunteer activities

No.089
We promoted the 5th camellia planting and conservation volunteer activities in the Goto Islands in Nagasaki Prefecture, where a raw material for "TSUBAKI" is produced.

From October 24 (Sat) to 25 (Sun), 2015, we promoted the 5th camellia planting and conservation volunteer activities in the Goto Islands in Nagasaki Prefecture. The Goto Islands in Nagasaki Prefecture are where camellia oil, which is used in the hair care brand "TSUBAKI", is produced. In 2011, Shiseido started camellia planting and conservation activities at the production site of a raw material used in our products.

A total of 47 employees and their family members, participated in the activities on a sunny day that almost felt hot. With the help of people from the town office and the forest cooperatives, we planted approximately 85 Japanese camellia seedlings. In addition to planting, participants also worked up a sweat and made great efforts with cutting down vines and undergrowth around the seedlings that we had planted in the past, maintaining steps on the tree-planting premises, etc.
Although it was only for a short time, it was a day when the participants were able to experience the significance of "planting camellia with their own hands and conserving the mountain with their own hands". We will be able to harvest camellia oil from the Japanese camellia seedlings, which we have planted in the past, in approximately 10 years. The oil will be used in "TSUBAKI."

Furthermore, on the following day, a total of 200 people, including local junior high school and high school students and local residents, cleaned the Hamagurihama beach. More trash than we had anticipated was collected within a short time. The participants were glad to see the clean beach.

Shiseido will continue promoting environmental conservation activities that are integrated with our business activities for raw material production sites in cooperation with local residents.

Group photo with all of the participants
Group photo with all of the participants

Planting the camellia

Planting the camellia

Cleaning the beach with local volunteers

Cleaning the beach with local volunteers

We promoted camellia conservation volunteer activities for the 4th in the "The Forest of Camellia Tree" in KODOMO-NO-KUNI, Yokohama.

On February 21, 2015, we promoted camellia conservation volunteer activities for the 4th in the "The Forest of Camellia Tree" in KODOMO-NO-KUNI, Yokohama.
"The Forest of Camellia Tree" in KODOMO-NO-KUNI was donated by Shiseido in 1972 as a 100th anniversary commemoration project after buying the camellia collection of Mr. Choka Adachi, who was the founder of the Adachi-style flower arrangement. There are currently approximately 7,000 trees of approximately 650 varieties, including sasanqua, in the massive forest covering 15,000m2. It is also well-known as a famous spot for camellia.

On this time, a total of 18 people, including employees and their family members, cleaned the observation paths in preparation for the "Camellia Festival 2015" held on March 21 and 22 of 2015 in "The Forest of Camellia Tree" and pruned branches blocking the paths.
We were blessed with good weather on the day of the event, and the weather was as if spring had come early. Therefore, we also helped with the maintenance work by moving the seedlings, which are grown in greenhouses, outside to receive sunlight.
Participating employees shared their voices, such as "We were able to refresh ourselves by being exposed to nature", "It made me nervous, as it was the first time for me to prune branches. But I had fun", etc.
Shiseido will continue to promote the activities in KODOMO-NO-KUNI, Yokohama, as opportunities for employees actually experience the importance of the bounty of the earth and joy of communicating with nature in the future.

Pruning work

Pruning work

Volunteer employees

Volunteer employees

No.095
Environmental conservation activity support on Yonaguni Island, which is the production site of the raw ingredient for Chou-mei-sou

All of the chou-mei-sou used in the "Shiseido Chou-mei-sou" brand products (drink, tablet, and powder) is the raw material produced on Yonaguni Island in Okinawa prefecture. Shiseido has been supporting the environmental conservation activities on Yonaguni Island since fiscal 2013 and contributes part of the sales to the environmental conservation activities to protect nature-rich Yonaguni Island.
There are a number of valuable animals and plants on rich nature Yonaguni Island, including endangered species, endemic species, etc. However, their numbers are declining. Therefore, we have begun the activities to learn/protect/communicate the rich natural environment and valuable ecosystem of Yonaguni Island in cooperation with the Yonaguni Itonami Network* and the Yonaguni Board of Education. We began with preparing "Yonakama Zukan", which is the first publication to contain the 137 types of animals and plants on the island, with the aim of creating a driver to learn about the valuable animals and plants. We distributed the book to each child of the island and the total of 800 households.

We are also removing the alien plant "Eichhornia crassipes", which is overgrown along Tabaru River, which is a major river on the island. It was originally introduced to purify water, but it is overgrown now so much that it covers to the water surface, presenting a risk that it would make it difficult for the native animals and plants to live. Therefore, we removed approximately 50 two-ton trucks worth of Eichhornia crassipes in May of 2014 with the aim of gaining back the original environment. Thanks to this work, light now shines through the water, and algae grow on the riverbed. The work has led to environmental improvement, as seen in the example of a number of aquatic organisms being observed.
Shiseido will continue promoting the activities to protect the rich natural environment to lead to the future along with the people of Yonaguni Island.

* Yonaguni Itonami Network
Organization established mainly by the Yonaguni town office with the aim of capturing various activities rooted in the island, such as the nature, history, culture of Yonaguni Island and promoting activities to hand them down to the next generation.

Yonakama Zukan

Yonakama Zukan

Removing work of 'Eichhornia crassipes' along Tabaru River

Removing work of "Eichhornia crassipes" along Tabaru River

Initiatives for the issue of palm oil

The demand for palm oil, which is a raw material for food and cosmetics, has been drastically increasing in recent years. Tropical rainforests of elaeis guineensis, which is the raw material, have been illegally logged for major plantation developments, and endangered wildlife and effect for global warming from reduced forests have become issues. Shiseido has been participating in the "RSPO: Roundtable on Sustainable Palm Oil," (opens in new window.) which was established with the aim of conserving the environment and promoting and operating sustainable palm oil industry, since 2010. Based on the RSPO conference in March, 2012, we have declared to switch all of palm oil and palm kernel oil used by the Shiseido Group with palm oil certified by the RSPO by 2013 and completed the switch. Certification requires employing the Book & Claim system* as determined by the RSPO. Shiseido's declaration has been posted on the RSPO website.

Initiatives for the issue of palm oil
  • * A system for trading the output of palm oil and palm kernel oil produced at RSPO-certified plantations as certified credits. The system has the same structure as green electricity, which means that the purchase of certificates is recognized as the purchase of RSPO-certified oil.
The wild orangutan that inhabit the rainforest

The wild orangutan that inhabit the rainforest

The employee listening to the description of the oil palm

The employee listening to the description of the oil palm

No.094
Environmental responsiveness of Shiseido Ginza Building

As the headquarters on the Namiki Dori Street are being reconstructed (completion in fall of 2013), Shiseido conducted biological investigation to study animals (including birds and insects) living in the greens in the areas near the Ginza district, in order to design a building in harmony with the local ecosystem by providing green space on the rooftop and to make contributions to the community of Ginza.

This investigation was conducted in cooperation with Takenaka Corporation and Regional Environmental Planning Inc.
The investigation results showed that the Ginza district had a small animal population with a small number of types of animals. On the other hand, it was confirmed that in the neighboring large greens such as Hibiya Park and Hamarikyu, there was a large animal population and they are breeding and foraging. From these results, we found that if we had green space on the rooftop of the new headquarters building, that could be a stopping point for birds and insects, thus we could contribute to the biodiversity-friendly community development.

Trees within the premises of the building have been selected based on the investigation results. We have also established a zone in "Shisei Garden" on the rooftop in which plants used as cosmetics raw materials are grown, and we utilize the area for employees to truly feel and learn the importance of the bounty of the Earth.
We have also reduced approximately 30% of CO2 in the overall building compared to the old company building by introducing materials and equipment that are highly environmental. The building has acquired the highest S-rank in "CASBEE," which is a system to assess and rate the environmental performance of buildings.

Shisei Garden

Shisei Garden

No.069
Research on KODA

Shiseido has discovered through conducting joint research*1 with Sumitomo Forestry Co., Ltd. that KODA (α-Ketol-OctadecaDienoic Acid), which is a new type of natural plant fatty acid with the stimulatory effect of activating flower initiation (process of flower formation), has a stimulatory effect on rhizogenesis (root formation) of cuttage. Application of this effect has significantly increased the cutting propagation rate of Somei-yoshino cherry trees through cuttage, for which root formation was previously considered unstable.

Subsequently, together with Sumitomo Forestry, Shiseido has succeeded in the propagation of successor saplings originating from camellia trees that are over 300 years old at Reikan Temple in Kyoto as well as 350 years old Camellia Sasanqua trees at Ankokuron Temple in Kamakura city that were in danger of dying due to decay. The stimulatory effect of KODA on rhizogenesis has contributed to preventing the loss of a "diversity of species" from a biodiversity perspective.

Research on KODA started with developing cosmetic ingredients through plant tissue cultures. We are now researching in the joint project*2 on the development of flower initiation control technology of fruit trees. In addition, various research into KODA is currently underway in such areas as the agricultural products in which yields are declining due to global warming. Such technology is expected to contribute to the impact on agricultural products caused by climate change, which is induced by global warming.

Stimulatory effect of KODA on rhizogenesis of cuttage of Somei-yoshino

Stimulatory effect of KODA on rhizogenesis of cuttage of Somei-yoshino

The partners won the 18th Chemical and Bio Technology Prize for their discovery of KODA.

  • *1Joint research project ("Enhancement of CO2 sinks by improvement of afforestation technology in tropical forests") funded by the Environment Research & Technology Development Fund administered by the Ministry of the Environment
  • *2Joint research project ("Development of flower initiation control technology of fruit trees using KODA") supported by a grant-in-aid from the Research and Development Program for New Bio-industry Initiatives
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