The Eco-First Program was created by the Ministry of the Environment in April 2008 to "encourage leading companies in each industry to redouble their environmental protection activities by having them make a commitment to the Minister of the Environment concerning their environmental protection initiatives such as measures geared to combat global warming, reduce waste, and spur recycling." Certified companies are permitted to use the Eco-First Mark in publications and advertising.
clé de peau BEAUTÉ la crème n wins award at “Japan Packaging Contest 2016”
In August 2016, clé de peau BEAUTÉ la crème n received the “Accessible Design Packaging Award”*1 at the “Japan Packaging Contest 2016”*2.
Refills for la crème n, a clé de peau BEAUTÉ cream, were first released in January 2011. In February 2016 the refill package was redesigned using a new refill mechanism developed to make it even easier to refill containers.
With the new refill replacement method, the product container’s cap is removed and the container is placed on top of the new refill container. Pushing down causes the used refill to pop up so that it can be removed. The new refill container is then lined up and pushed down into the product container, completing the process.
In addition to developing and introducing this new refill mechanism that enables anyone to easily refill containers, its launch also reduced the amount of plastic used by roughly 73% compared with the original product container. Vapor deposition used on the interior of the product container together with the container’s polyhedral shape reflect the concept of la crème n: skin radiant from within. Features such as these led to the selection of la crème n as the award winner.
clé de peau BEAUTÉ SYNACTIF received an award from “Japan Packaging Contest 2015”
In August 2015, clé de peau BEAUTÉ SYNACTIF received the “Cosmetics Packaging Award” that is an award for “Good Packaging” at the “Japan Packaging Contest 2015” (Japan Packaging Institute). The “Japan Packaging Contest” is the biggest contest in Japan to recognize good package designs and packaging technology and has three sections of “Japan Star (12 awards in total)”, “Technical Packaging Award (6 awards in total)” and “Good Packaging (13 awards in total)”.
Refills for 2 products of the day serum (Hydratant jour and Hydratant jour enrichi) of clé de peau BEAUTÉ SYNACTIF were released at the time of renewal sales in October 2014.
By releasing refills, the amount of used plastic is decreased by about 58% compared to the main unit.
Further, by making the refill containers transparent, the remaining content can be checked, and it is easy to detach the container just by turning it 90 degrees; we made these changes on the basis of the various requests and opinions of our customers.
The award was given for its environmental friendliness and ease of use, as well as its beautiful design expressing “clear beauty, full of energy”.
Shiseido received a letter of appreciation from KODOMO-NO-KUNI
On Friday, May 8, 2015, KODOMO-NO-KUNI* celebrated its 50th anniversary and gave letters of appreciation to 31 partner organizations and individuals, including Shiseido and the Shiseido Social Welfare Foundation, that have contributed to the development of KODOMO-NO-KUNI.
In 1971, as one of the 100th anniversary commemorative projects, Shiseido bought a collection of camellias owned by Mr. Choka Adachi, the founder of the Adachi-style flower arrangement, and then donated it to KODOMO-NO-KUNI. "The Forest of Camellia Tree" in KODOMO-NO-KUNI originated from that donation. The number of camellia trees has increased from 5,650 to 7,000, made up of approximately 650 varieties.
Shiseido has regularly engaged in conservation activities since 2011 to protect "The Forest of Camellia Tree", which has a close connection with Shiseido. A letter of appreciation has been given for the many times we have offered assistance.
Additionally, the Shiseido Social Welfare Foundation received another letter of appreciation for supporting "Child Welfare Institute Marathon Relay Race", "Women's Marathon Relay Race", and "Graduation Farewell Marathon" for children living in welfare institutes in Kanagawa Prefecture, which take place in KODOMO-NO-KUNI during Child Welfare Week.
Shiseido will continue to promote a wide range of environmental and social activities.
Commitment to Society
In November 2008, Shiseido announced its participation in Caring for Climate, a climate change initiative also being spearheaded by the Global Compact, and declared to the world its commitment to pursuing environmental activities in business activities while also supporting and actively taking part in global initiatives related to climate change.
In Japan, Shiseido became the first company in the cosmetics industry to be certified as an "Eco-First Company" in March 2009 and made a declaration of its activities to be carried out in accordance with the Eco-First Commitment. And in response to the revision of the terms issued (in September 2010) by the Ministry of the Environment, Shiseido declared the new environmental conservation effort target as the "Eco-First Commitment" in May 2012 and was re-certified. In addition to reporting on the progress of future initiatives to the Minister of the Environment, we will make relevant information available regularly on our website and by other means.
About the Eco-First Program
Shiseido's Eco-First Commitment
In May 2012, Shiseido made a commitment for 4 new efforts with the Minister of the Environment.
- 1.We will proactively promote environment responsiveness of our products by also focusing on the 3 Rs (reduce, reuse, recycle) of containers and packaging.
- 2.We will proactively work on the conservation of the blessings of the Earth which are the sources of value making.
- 3.We will engage actively in providing environmental education to our employees to foster human resources that may contribute to the conservation of the blessings of the Earth.
- 4.We will proactively promote efforts to prevent global warming.
Shiseido participated in "Eco-Products Exhibition 2015"
From December 10 (Thursday) through 12 (Saturday), 2015, Shiseido participated in the "Eco-Products Exhibition 2015", one of the largest environment protection exhibitions in Japan.
In 2015, in its 17th exhibition, 700 companies and organizations from Japan and overseas exhibited their products, and a total of approximately 170,000 consumers visited during the 3-day exhibition period. Approximately 9,500 consumers visited the Shiseido booth, where we introduced the environmental responsiveness of Shiseido products.
The Shiseido booth was designed with the themes of "making full use of resources" and "using resources while conserving them". In the "making full use of resources" section, refill products (refills/replacements) from various brands were introduced. The utilization of plant-derived plastic and bagasse paper was also explained using panels. The beauty drink "The Collagen" series has adopted the "Haga label (easy-to-remove labels)", and our booth provided an opportunity for visitors to experience Haga labels.
In the "using resources while conserving them" section, we introduced our environmental conservation activities and initiatives in Yonaguni Island, Okinawa, from where the raw materials used in "Chou-mei-sou" originate, and in the Goto Islands, Nagasaki, from where the raw materials used in the hair care brand "TSUBAKI" originate. In addition, initiatives for producing the raw materials of cosmetics in the "Plant Factory" in the Shiseido Kakegawa Factory were introduced. In the booth, there were chou-mei-sou from Yonaguni Island and the raw materials of cosmetics produced in the "Plant Factory", such as chamomile and sage, available for visitors to actually touch.
Visitors voiced their opinions and said that they understood how Shiseido products were made with both resource saving and the ease of use in mind and enjoyed a rare opportunity to see the raw materials of cosmetics.
Shiseido will continue to promote environmental activities in pursuit of sustainable business operations.
Shiseido exhibited its products at the Water Day FESTIVAL hosted by the Ministry of the Environment
On August 1 (Saturday) and 2 (Sunday), 2015, Shiseido had a booth at the Water Day FESTIVAL held in AEON MALL Makuhari New City in Chiba. This event has been held on August 1, Water Day, since last year to make the public fully aware of the importance of water resources and conservation of water.
During the event, approximately 30 businesses and organizations gave presentations on their products and services on the theme of "Water Style", a new way of harnessing water suggested by the Ministry of the Environment.
Under the concept of "Active Life WITH Water Style", Shiseido aimed to make life surrounded by water more familiar, fun, and comfortable by giving visitors an opportunity to experience "SEA BREEZE Deo & Water".
Shiseido will continue to ensure the sustainable use of water as well as highlight the importance of water for customers.
Cooperation with Stakeholders
Shiseido joined the “Japan Business Initiative for Biodiversity (JBIB)” in 2011 and has been promoting initiatives to resolve issues involving biodiversity with other participating companies by holding lectures in symposiums held by the JBIB, etc.
We have also joined the “Keidanren Nature Conservation Fund”, and we observed mangrove plantations and forests with other member companies in fiscal 2014 with the aim of understanding the reality of the natural environment in Thailand and Cambodia. In fiscal 2015, we participated in Earthwatch Institute-Japan's "East Japan Post Tsunami Monitoring Project Butterfly Research in Islands" to assess changes in vegetation caused by earthquakes and tsunami and impacts on the diversity of butterflies.
In order to materialize our aim of a sustainable society, we will continue to promote our initiatives in cooperation with a broad range of stakeholders.
Environmental Education in Collaboration with the Local Community
Environmental Study Session Held in Shiseido Ginza Building’s Roof Garden
On Wednesday, October 5, and Monday, October 24, 2016, 25 nursery school students and four second graders from nearby schools were invited to take part in environmental study sessions in the “Shisei Garden※” on the roof of the Shiseido Ginza Building.
The nursery school students observed the plants, walked around the garden, plucked leaves that they liked, and observed differences between them, such as their colors, shapes, and smells. The elementary school students, who visited as part of a field trip, enjoyed various new experiences, such as taking seeds from a cotton tree, cutting a piece of sugar cane with scissors and tasting it, and crushing camellia seeds with a hammer, placing them in an oil mill and extracting their own camellia seed oil.
The nursery school students were surprised at the existence of a roof garden in Ginza, saying that they thought it was really interesting having a place with so many plants in the middle of the city, and that they wanted to see even more leaves. The elementary school students said they enjoyed the feel of the cotton from the cotton tree, which they touched for the first time, and that they were surprised that oil could be extracted from seeds. The event served as an excellent opportunity for them to learn about biodiversity and the relationship between nature and their day-to-day lives.
Shiseido is planning to continue environmental education in close collaboration with the community.
Environmental study session held at Kakegawa Factory
Every year, the Shiseido Kakegawa Factory in Kakegawa City, Shizuoka Prefecture offers elementary students a hands-on environmental class in alliance with Kakegawa City. On Wednesday, August 3, 2016, which marked the fifth anniversary of the event, 11 elementary students in grades 3 to 5 and 2 guardians attended the class.
In this environmental class, after being introduced to the environmental initiatives of Shiseido and the Kakegawa Factory, they learned about ultraviolet rays, made ultraviolet sensor gel, and used the gel to perform experiments.
Ultraviolet sensor gel consists of a liquid which changes color when exposed to ultraviolet light combined with gel manufactured at the Kakegawa Factory. Participants confirmed that when irradiated with an ultraviolet light generator the gel’s color changed.
The participating children said that they enjoyed making the ultraviolet sensor gel, liked touring the factory, and learned that the factory was involved in thorough recycling activities.
The Shiseido Kakegawa Factory will continue to provide environmental education in collaboration with the local community.
Environmental initiatives in General Meetings of Shareholders
Shiseido promotes environmental activities in all of its business activity processes with the aim of realizing a sustainable society, in which people and the Earth coexist beautifully.
Following the example of last year, we acquired the certification for the “Carbon Offsetting Scheme” (came in effect on May 17, 2012) by the Ministry of the Environment again in the 116th Ordinary General Meeting of Shareholders, which was held on March 25 (Fri) of 2016, with the aim of supporting CO2 emission reduction.
“Carbon offset” refers to activities to attempt offsetting the CO2, which cannot be completely removed through internal efforts, by purchasing credits created through CO2 emission reduction/absorption activities. We offer our support by selecting initiatives involving renewable energy and CO2 absorption activities through forest conservation among the credits that are available for purchase in the “carbon offset” program. In addition, the entire CO2 *, which is emitted by General Meetings of Shareholders, is cancelled out.
Furthermore, we promote environmentally conscious initiatives throughout General Meetings of Shareholders through such efforts as using FSC certified paper for invitations sent to shareholders.