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Beauty lies within...
And every time we bring it to light,
we make the world a little brighter.

MOVIE

movie

Please set subtitle to English to see the translation of this movie.

New Year Advertisement (Japanese only)

New Year Advertisement (Japanese only)

We help every individual discover
and cultivate their inherent beauty

Beauty in One's life Beauty in One's life
Beauty in Sports Beauty in Sports
Beauty in Fashion Beauty in Fashion
Beauty in One's life

Shiseido believes that every person possesses inherent beauty,
uniquely shaped by one’s lifestyle, stage of life, gender and so on. Using the power of beauty,
we support each individual to pursue their unique beauty in different ways.

Beauty in Sports

Those engaged in sports reveal one’s inherent beauty,
enhancing external beauty and enchanting and inspiring a multitude of spectators.
Shiseido supports various sports activities to promote active and beautiful lives.

Information on Shiseido’s support and sponsorship of various sports

Information on Shiseido’s support
and sponsorship of various sports

Useful beauty information for all professional and non-professional runners to better enjoy the sport

Useful beauty information for all professional
and non-professional runners to better enjoy the sport

Beauty in Fashion

Through supporting up-and-coming budding designers and
participating in global major fashion shows, Shiseido introduces new beauty trends and styles
by combining fashion and makeup effects.

Activities of the Shiseido Beauty Creation Department

Activities of the Shiseido Beauty Creation Department

Amazon Fashion Week TOKYO

Amazon Fashion Week TOKYO,
co-sponsored by Shiseido

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